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A New Way of Looking at SEO

A New Way of Looking at SEO

Take a deeper dive into understanding the key data points that will help you move the needle with your SEO investment. This eBook goes beyond the basics of Search Engine Optimization and gives actionable items around Prioritization, Content Development and the Analytical data points you should be monitoring.

Learn about the growing practice of Interactive Investment Management and how to manage your online spend in a manner that will produce higher ROI. This eBook will outline the steps needed to create your own SEO roadmap to success.

The Roadmap looks at 6 key factors in determining the appropriate way to prioritize your SEO efforts:

  1. Category Analysis
  2. Category Coverage
  3. Content Analysis
  4. Probability of Success
  5. Relevance
  6. Estimated ROI


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FROM OUR BLOG

Extend Your Brand’s Online Presence with Influencer Marketing

Consumers are inundated with digital advertisements on a daily basis, whether they are scrolling through their Facebook feeds, reading an article from the New York Times or watching a video on YouTube. However, as advertisers have become increasingly persistent, consumers have lost their trust in...

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FROM OUR BLOG

“Undo Changes” Added to AdWords

Everyone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button:

Undo Your Changes

After clicking the button, which looks eerily...

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FROM OUR BLOG

5 Steps To Higher Converting Landing Pages

Landing Page ConfusionYour competitors are getting smarter and fiercer. More and more companies are learning why conversion rate optimization is the game changer in online marketing. Don’t fall behind! Here are the top things to test on your landing pages to skyrocket the number of leads and sales you generate from the...

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FROM OUR BLOG

What the New Gmail Means for Email Marketing Campaigns

The New GmailIn 2012, TechCrunch reported that Gmail enjoyed the participation of 425 million users, 45 state government agencies, and 66 of the top 100 universities in the United States. Needless to say, Google (and Gmail) have had an atmospheric effect similar to that of El Niño in years past—changing the...

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FROM OUR BLOG

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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SOLUTIONS

Digital Display Advertising

Display & Banner Advertising

Rise Interactive develops and executes digital display advertising campaigns that deliver awareness, traffic and conversions. Whether your objective is to generate leads, sell product or drive brand engagement, the Rise team of online media specialists can help accomplish your goals.  We take an agnostic buying approach, meaning we can purchase directly from publishers, networks, or leverage our real-time bidding...

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SOLUTIONS

Paid Search Company

PPC Services. Better Insights. Better Reporting. Better Results.

Rise is the Paid Search Company for numerous national brands, spending millions of media dollars each year. Through our rigorous setup process, our Paid Search marketing consultants ensure all relevant search queries are captured; driving traffic to Paid Search text ads and landing pages that are as targeted as possible to the keyword searched. By creating this linear experience for...

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FROM OUR BLOG

Outsourcing Your Inbound: When It’s Time To Bring In the Experts

It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross: marketing your business so that it can stand out and above the vast array of options laid out for consumers. Today’s...

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FROM OUR BLOG

Google Author Rank and the Importance of Content Marketing

Google Author RankThere was a time when the best way to gain attention for a piece of writing, art or video was simply to make the best product possible. Then came the first 10 years of Internet search engines, when the limitations of computer algorithms made it impossible to get content noticed without stuffing it...

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FROM OUR BLOG

WGN’s Nancy Loo Speaks at Rise Interactive

As a part of Rise Interactive's ongoing staff enrichment series AMPLIFY, WGN Morning News reporter and 2013 Social Media Person of the Year Nancy Loo came by our offices today and let us in on some of the secrets of her phenomenal social media success.

 


Nancy Loo, also known by her Chicago...

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