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A New Way of Looking at SEO

A New Way of Looking at SEO

Take a deeper dive into understanding the key data points that will help you move the needle with your SEO investment. This eBook goes beyond the basics of Search Engine Optimization and gives actionable items around Prioritization, Content Development and the Analytical data points you should be monitoring.

Learn about the growing practice of Interactive Investment Management and how to manage your online spend in a manner that will produce higher ROI. This eBook will outline the steps needed to create your own SEO roadmap to success.

The Roadmap looks at 6 key factors in determining the appropriate way to prioritize your SEO efforts:

  1. Category Analysis
  2. Category Coverage
  3. Content Analysis
  4. Probability of Success
  5. Relevance
  6. Estimated ROI


RiseFeed

FROM OUR BLOG

Digital Marketing Daydream: Cali Style

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we couldn't help but let our minds drift off to wander those sunny California beaches. Even while daydreaming we...

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FROM OUR BLOG

Digital Marketing University: Tips for Marketing in Higher Education

Butler BulldogThe Internet has redefined and, in many cases, restructured higher education. Low-cost, online universities and free MOOCs (Massive Open Online Courses) are giving students more options than just attending traditional, four-year universities. But the Web hasn’t just changed the student-teacher...

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FROM OUR BLOG

Get Your Brand Drafted by the Fantasy Football Demographic

Fantasy Football, two words long-synonymous with backyard barbecues, men entrenched on couches, and countless bowls of half-eaten chips and dip, has quickly become a money-making bullseye for digital marketers. But what’s changed? Why should marketers pay attention to Fantasy Football? Here are...

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Business Services

The Online Advertising Company

With any online advertising initiative you want to ensure you are doing things as efficiently as possible while getting the best possible returns on your spend. With Trading Desk coupled with access to industry leading display experts you can be assured that we will be working to secure the best returns possible.

Our technology and people will give you access to 12 billion available impressions across 90% of...

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Rise Interactive named one of the “Best and Brightest Companies to Work For™”

National Best and Brightest Companies to Work ForRise Interactive, a Chicago-based digital marketing agency, announced that it has been named one of the “Best and Brightest Companies to Work For™” in the United States.

Qualified and talented employees are essential to a company’s success. Every year companies are striving to keep these employees through innovative human resources practices. Those companies that do it the best have been named a National Best and Brightest Companies to Work For™...

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FROM OUR BLOG

Content Marketing for Optimizing Lead Generation

In general, marketing has always faced the challenge of definitively quantifying its value to a company’s earnings, whether it is justifying an exorbitant media buy for a Super Bowl spot or stating the case for a lengthy mobile promotion. The task of directly attributing sales to specific...

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FROM OUR BLOG

Why Bother with a Business Instagram?

Business InstagramFor most marketers Instagram is an elusive concept. It’s kind of like Facebook and kind of like Twitter and all about photos. With no paid post options and as the newest social media tool, it’s understandable that most companies have shied away from a business Instagram in the past.

Even though...

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International Marketing

International Search Marketing Services

In today’s global market, your company needs an experienced search marketing agency with an international presence. With offices in Chicago and Costa Rica and an expanding international network of partner agencies, Rise Interactive is uniquely positioned to meet your global search marketing needs. Whether you are a U.S. firm providing products or services globally or a foreign company targeting Internet...

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FROM OUR BLOG

3 Ways Giving Tuesday Puts a Twist on Traditional Holiday Marketing

Want an alternative to waking up at 4:00AM to stand in line on Black Friday?

Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities supporting nonprofit organizations, will celebrate its inauguration on Tuesday, November 27, 2012.  Created by 92nd...

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FROM OUR BLOG

Help From Hova: What Digital Marketers Can Learn From Jay-Z

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music industry. In a marketplace where music is freely available to anyone with an internet connection, musicians are...

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RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

Rise Interactive
23 hours ago