Home Resource Library E-Books A New Way of Looking at SEO

A New Way of Looking at SEO

A New Way of Looking at SEO

Take a deeper dive into understanding the key data points that will help you move the needle with your SEO investment. This eBook goes beyond the basics of Search Engine Optimization and gives actionable items around Prioritization, Content Development and the Analytical data points you should be monitoring.

Learn about the growing practice of Interactive Investment Management and how to manage your online spend in a manner that will produce higher ROI. This eBook will outline the steps needed to create your own SEO roadmap to success.

The Roadmap looks at 6 key factors in determining the appropriate way to prioritize your SEO efforts:

  1. Category Analysis
  2. Category Coverage
  3. Content Analysis
  4. Probability of Success
  5. Relevance
  6. Estimated ROI


RiseFeed

FROM OUR BLOG

Common Online Form Mistakes: Are You Making These Critical and Costly Errors?

Online Form MistakesAlthough you’re responsible for creating online forms, you’re also likely a user. And this means you know exactly what it feels like to be asked for buckets of information when filling out what should be a simple form. The form demands your name, address, phone number, date of birth and name of...

Read More
FROM OUR BLOG

What the New Gmail Means for Email Marketing Campaigns

The New GmailIn 2012, TechCrunch reported that Gmail enjoyed the participation of 425 million users, 45 state government agencies, and 66 of the top 100 universities in the United States. Needless to say, Google (and Gmail) have had an atmospheric effect similar to that of El Niño in years past—changing the...

Read More
FROM OUR BLOG

3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore

3 Marketing TrendsOver the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for communicating with customers about the products and services they’re most...

Read More
SOLUTIONS

In The News:Rise Interactive receives 2013 Illinois Excellence Award

Small Business Institute for Excellence in Commerce (SBIEC) recognizes Chicago-based digital marketing agency for strong business ethics and stellar service

CHICAGO – Rise Interactive has been selected for the 2013 Illinois Excellence Award amongst all its peers and competitors by the Small Business Institute for Excellence in Commerce (SBIEC).

Each year the SBIEC conducts business surveys and industry research to identify companies that...

Read More
FROM OUR BLOG

How Google Conversational Search Can Change Search Marketing

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At last month’s I/O developer conference, Google demoed a conversational search feature that allows the search...

Read More
SOLUTIONS

In The News

In our effort to stay at the cutting edge of Internet marketing, Rise Interactive is constantly monitoring and researching the dynamic industry. Our research and analysis inspires the development of new products and services and stimulates comments and suggestions that support our position as a thought leader. We often announce the launch of new offerings, our stance regarding the latest in Internet marketing, or news about our leadership and its...

Read More
FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

Read More
FROM OUR BLOG

Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

With holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must...

Read More
SOLUTIONS

Burst eMagazine

Burst is a monthly electronic publication produced by Rise Interactive. Subscribe today and join over 5,000+ digital marketing professionals in receiving exclusive content from Rise. Get the most valuable, need-to-know stories carefully selected by our industry expert analysts.

Please fill out this form to receive your free monthly subscription to Burst:

 


Below is a taste of some of the great features Burst offers to subscribers:

{Click...

Read More
FROM OUR BLOG

4 Scariest Social Media Moments of the Year

Scariest Social Media MomentsHappy Halloween! In celebration of this spooky and scary holiday, we wanted to share our picks for 2013’s most terrifying social media moments.

We’re going to take you through a haunted house of terrible Facebook and Twitter mistakes that probably cost brands money, customers and their...

Read More
RISE SOCIAL MEDIA
RISE SOCIAL MEDIA

Rise Interactive
2 days ago

Rise Interactive
2 days ago