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A New Way of Looking at SEO

A New Way of Looking at SEO

Take a deeper dive into understanding the key data points that will help you move the needle with your SEO investment. This eBook goes beyond the basics of Search Engine Optimization and gives actionable items around Prioritization, Content Development and the Analytical data points you should be monitoring.

Learn about the growing practice of Interactive Investment Management and how to manage your online spend in a manner that will produce higher ROI. This eBook will outline the steps needed to create your own SEO roadmap to success.

The Roadmap looks at 6 key factors in determining the appropriate way to prioritize your SEO efforts:

  1. Category Analysis
  2. Category Coverage
  3. Content Analysis
  4. Probability of Success
  5. Relevance
  6. Estimated ROI


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FROM OUR BLOG

Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense of people who might not have been...

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FROM OUR BLOG

How to Utilize Crowdsourcing in Your Brand’s Digital Marketing Strategy

CrowdsourcingThe development of creative work that represents your brand is an important step in exposing your message to the public. In the past, this meant sitting through meetings with advertising agencies and marketing companies, trying to communicate your ideas and goals to their creative staff. While...

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FROM OUR BLOG

One-Minute Explanation of Google’s Panda 4.0

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content....

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FROM OUR BLOG

3 Marketing Trends the Financial Services Industry Can’t Afford to Ignore

3 Marketing TrendsOver the past decade, technology has evolved rapidly, and consumer trends have shifted just as fast. Social media took the Internet by storm, marketing analytics got more powerful, and email marketing opened new doors for communicating with customers about the products and services they’re most...

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FROM OUR BLOG

Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when making purchase decisions. In fact, today’s consumers seek information from an average of 10 different sources...

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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SOLUTIONS

Digital Display Advertising

Display & Banner Advertising

Rise Interactive develops and executes digital display advertising campaigns that deliver awareness, traffic and conversions. Whether your objective is to generate leads, sell product or drive brand engagement, the Rise team of online media specialists can help accomplish your goals.  We take an agnostic buying approach, meaning we can purchase directly from publishers, networks, or leverage our real-time bidding...

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FROM OUR BLOG

Facebook Marketplace vs. Exchange Ads: 3 Important Differences

Facebook AdvertisingIf you are one of the thousands of marketers who utilize Facebook advertising, it may be difficult to keep up with all of the new changes Facebook has implemented this past year. Facebook currently offers two main categories of ads. The first category includes Marketplace Ads which consists of...

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SOLUTIONS

eCommerce Consulting Services

The eCommerce Paid Search Solution Company

At Rise Interactive, we believe that increasing traffic and sales are not ends in themselves. The real goal is profits. Paid Search is a powerful tool for accomplishing this goal, but compelling ad copy, high click-through-rates, clever bidding strategies and great landing pages will only be effective if they are united under one, holistic ROI driven campaign.

At the end of the day, Paid Search is an...

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FROM OUR BLOG

Expand Display Ads to Capture More Holiday Shoppers

The holiday season means big business for retailers, and this year looks to be cheerier than last. The National Retail Federation (NRF) projects holiday sales will increase 4.1 percent this year to a staggering $586.1 billion and the NRF’s Shop.org projects online holiday sales will increase 12...

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RISE SOCIAL MEDIA

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