The Problem
Prior to 2008, ADT Security Services, a leading provider in security systems and services, had developed and executed a search engine optimization (SEO) strategy but was finding the results dissatisfying and subpar.
Rise Interactive was contracted by ADT in January of 2008 to setup and configure an SEO campaign that would improve upon previous efforts.
The Solution
Rise Interactive launched an extensive SEO campaign to increase ADT’s positioning in the search engines, therefore increasing the quality and quantity of traffic to ADT’s Web site and improving lead volume and ROI.
The steps Rise conducted to optimize ADT’s site included keyword strategy, content development & placement and link building.
Results
The results of the SEO campaign were staggering.
Over a six month time period, ADT’s natural search traffic increased by 449% and leads increased by 452%. At the end of Q2, ADT ranked in the top 30 positions for 92% of all targeted keywords in Google and Yahoo.
Overall, Rise Interactive’s SEO strategy yielded incredible results for ADT Security Services. This is one of numerous success stories whereby an online marketing solution was successfully implemented and optimized to achieve ROI goals.
Contact us to learn more about our online and Internet marketing services.
