Anchor Text (link text) is the clickable URL title or label that is displayed, linking to the associated landing page.
For example, <a href="http://www.riseinteractive.com/">Rise Interactive</a> is the HTML code used to link the URL to Rise Interactive. Because the text “Rise Interactive” appears in between the arrows, “Rise Interactive” will appear as the link title, instead of the long HTML code. A user will click on Rise Interactive (the anchor text) and it will link them to www.riseinteractive.com
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