Viral Marketing is an essential practice in business—especially for ecommerce companies who depend heavily on word-of-mouth advertising to increase their market share. The potential of viral marketing has been increasing rapidly, due to the growing amount of people who are actively engaged in social media practices. The technological improvements for our growing online economy have made it incredibly easy for companies to showcase their “uniqueness” through sharing and connecting via social media. Read the rest of this entry »

Crafting a digital marketing strategy for your company’s upcoming campaigns can be a daunting task without the right direction. The great campaigns are the ones which have essentially no end—companies which go a step further to incorporate compelling messaging, unique concepts and distinctive visuals to connect with and create a lasting impression on their audience. Read the rest of this entry »

There’s something to say about the power of branding and how it affects a company’s image in the public eye. Brand giants, such as Coca-Cola and Microsoft, did not get as large as they are today without the support of people who actively believe in and vouch for the products and services they provide. These people, generally referred as brand advocates, have loyalty with a specific brand and leverage their personal connections to promote the brand. Read the rest of this entry »

Going “viral”—what does that mean exactly? The definition, according to Google, states that viral is “an image, video, advertisement, etc. that is circulated rapidly on the Internet.” It’s amazing to think that content could be so compelling—that people all over the world could recognize a name, a video or a tune that has been organically shared with friends, family and followers across the internet. Read the rest of this entry »

In the day of Social Media and the never-ending platforms for communication, connections are everything. People who establish some sort of relationship with one another also create a vital component in the communication process: credibility. In business, so much of the challenge for companies is producing engaging content to allure brand advocates and establish brand authority. Many do not realize, however, that in order to have this content make a significant impact on your business—by increasing brand loyalty, conversions, etc.—you must leverage the powerful tool of credibility. Read the rest of this entry »

It’s no surprise that each year, the amount of individuals who participate in the hunt for gifts during Thanksgiving Day, Black Friday and Cyber Monday seems to be increasing at a significant rate; this year, however, shoppers went a step beyond that and set new online shopping records.

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Imagine being surrounded by thousands of Search industry professionals, all focused around one key objective: discovering the latest and greatest tips and techniques to overcome the ever-changing world of Search. This is the reality of attending a Search Engine Strategies Conference. Read the rest of this entry »

Link building is often described as a type of sales, where the product is your site’s content and the currency is links. The best link builders, like the best sales people, are said to possess a competitive drive and “hustle” that keeps them going until an opportunity is secured. And just like in sales, if the product you’re trying to sell (your site) is dated or useless in the eyes of your link opportunities, any link building efforts will waste a great deal of time without much to show for it. Read the rest of this entry »

For those of you following along the development of the EBook being created to help study for certification in Google Analytics, three new chapters have been posted in the last week.  Currently, the chapters posted include: Read the rest of this entry »

The fanfare surrounding Google+ died down a long time ago (aside from a brief resurgence while everyone threatened to leave Facebook following their redesign in September).  Google’s “Facebook killer” has so far been nothing more than another flop in the line of Google Buzz and Google Wave.  There are a number of reasons why G+ has not lived up to expectations, but one big change yesterday may be Google’s best chance at turning things around. Read the rest of this entry »