The best way to explain search engine marketing is with an example. Imagine that you sell cell phones and that a prospective customer is searching on a major search engine such as Google for the phrase “free cell phone”. That prospect will probably see a page like this:

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The ultimate goal of global Internet marketing is to deliver the best site to the user, with the most appropriate marketing message for the particular audience.  This involves being able to determine the appropriate language and deliver the best possible user interface while trying to take the users location into account.  Meanwhile, there are a host of search engine optimization factors to take into account when developing a Global SEO strategy. In this blog post we discuss the impact of web hosting decisions and the importance of idomatic keyword research when developing an International SEO campaign.

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