Prior to this tutorial it is suggested that you read our Introduction to URLs tutorial. This reviews important aspects of URL’s and their structure, and will help you understand the basics of URLs in SEO.

Now that you are familiar with the various aspects of a URL, you should determine the best way to optimize a URL for the search engines.  First, we need to discuss three crucial points: (more…)

The content of URLs may often be overlooked; however, they have a lot of importance in search engine rankings. In a future tutorial we will explain how to fully optimize your URL’s, but beforehand we first must understand how a URL is organized and what it is made up of. This tutorial will introduce six key components of URLs and explain their meaning and use.  It is imperative to understand each and every element of a URL as it will further your knowledge of their importance to the SEO world. (more…)

Yet another aspect of SEO is creating a lot of buzz in the interactive world-URL canonicalization.  This is the process by which a set of Web addresses are adjusted to reflect one standard URL, making it possible to determine whether two different links are equivalent in relevance when returned in a search. (more…)

While there are many steps to properly optimize your site for the search engines, the first step is learning how to design a search engine friendly website. By designing a search engine friendly website, you are making it as easy as possible for the search engine spiders to read and index your web pages. If this step is overlooked your efforts will not be maximized, possibly meaning that the search engines can’t access and/or process your website. In addition to this preventative measure, designing a search engine friendly website can also help improve your rankings in search engines. There are, in general, six different steps you can take to creating a search engine friendly website. Let’s try to understand each of those steps more in-depth throughout this tutorial. (more…)