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	<title>Comments on: Quality Score &#8211; The Key to Ranking First in Paid Search</title>
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		<title>By: Paid Search Coverage: Why it is Important &#124; Chicago Internet Marketing Blog &#124; Rise Interactive</title>
		<link>http://www.riseinteractive.com/blog/2009/07/08/quality-score-the-key-to-ranking-first-in-paid-search/comment-page-1/#comment-9670</link>
		<dc:creator>Paid Search Coverage: Why it is Important &#124; Chicago Internet Marketing Blog &#124; Rise Interactive</dc:creator>
		<pubDate>Fri, 19 Feb 2010 22:06:49 +0000</pubDate>
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		<description>[...] important in regard of your overall ad quality score.  As you may recall from our previous blog, quality score is a ranking that the engines use to assign to keywords you have bided on to indicate your site’s [...]</description>
		<content:encoded><![CDATA[<p>[...] important in regard of your overall ad quality score.  As you may recall from our previous blog, quality score is a ranking that the engines use to assign to keywords you have bided on to indicate your site’s [...]</p>
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