Omniture SiteCatalyst vs. Google Analytics—Which is Right for You?
5/7/2010 – Update see a side-by-side comparison of Omniture SiteCatalyst and Google Analytics features in a matrix created to facilitate the comparison.
Rise Interactive has years of experience implementing and with ongoing consultation for both Google Analytic and Omniture SiteCatalyst. If you are interested in learning more about which analytics platform might be right for your business call us for a free analytics consultation at 312-281-9933.
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Part of what makes Web sites so powerful is that they enable companies to track visitor usability. Thanks to analytics software, companies have the ability to determine popular pages and navigational paths within their site, which keywords are drawing the most traffic, which links receive the most click-throughs—and therefore which content is most relevant to users—and the point at which most visitors drop out of the conversion funnel. This knowledge provides incredible power to organizations. As an example, the ability to identify where users are dropping out of the conversion process (bouncing), react quickly and patch the leak can have huge impacts on the bottom line.
Because of this, it’s vital to continually analyze your Web efforts to ensure you are maximizing online results. There are many different Web analytics programs that allow you to understand, measure and optimize visitor usability and SEO. Two of the larger providers are Google Analytics and Omniture SiteCatalyst. In this post, we’ll give a brief overview of each to help you better determine the right provider for you.
Google Analytics
Google Analytics is a free tool that boasts both ease of installation and use. The interface attempts to make Web analytics as straightforward and accessible as possible, for experts and non-experts alike. The program’s ROI features allow advertisers to completely track all aspects of campaigns (e-mail, banner, off-line, etc) in addition to inherently capturing Adwords data, enabling users to determine which keywords are most profitable. Some key features are as follows:
Google Analytics Features
Google Analytics is a great straightforward and cost-effective (you can’t beat free) means of measuring a website’s effectiveness.
Omniture
Omniture SiteCatalyst is regarded as one of the most robust analytics reporting software platforms currently available. Like Google Analytics, this program allows users to measure, analyze and optimize all online initiatives. Additionally, SiteCatalyst provides pre-built custom reporting to quickly analyze complex Web and SEO data as well as offering advanced real-time segmentation of online data and the ability to breakdown geographic elements of Web audiences. Some additional benefits include:
Omniture SiteCatalyst Features
Omniture does come at a premium price and requires more intensive training. While the in-depth reporting capabilities of the interface can provide invaluable insight, its features are only beneficial if your company uses them. If you are using analytics programs to get a basic understanding of user habits, URL and keyword popularity, etc, Google Analytics is likely a better resource. However, for high-trafficked sites that yield high conversion volume and demand a more robust reporting system, Omniture is best suited for that need.
*Image from www.google.com/analytics
**Image take from www.omniture.com
More From RiseInteractive
- Google Analytics Increases Conversion Goals
- Omniture SiteCatalyst vs. Google Analytics—Feature Comparison Matrix
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[...] expand upon our blog post about Omniture’s SiteCatalyst and Google Analytics here is a table that compares all of the important features [...]