What Is Affiliate Marketing?

August 26th, 2009 by
Ever wonder how online retailers like ebates.com are able to offer consumers cash back on online purchases through their site? The answer is affiliate marketing, a direct marketing tactic... READ MORE

Google Traffic Volume and Spend Rate Estimation Tool Flawed?

August 24th, 2009 by

When recently evaluating a new business opportunity, we encountered a rather frustrating problem with Google’s Traffic Estimator. At Rise, we utilize the Traffic Estimator to help... READ MORE

Formula of Success in a Down Economy

August 18th, 2009 by
When the economy took a turn for the worst in Q4 of last year, I was faced with determining how to best manage the agency during the turbulent times. Instead of only relying on a... READ MORE

SEO Friendly Code

August 12th, 2009 by

When building out your Web site, it is particularly important to be sure the code is correct and well-formed. As discussed in the Introduction to URLs blog post, correctly structured code... READ MORE

Customer Service, Twitter and the Streisand Effect

August 12th, 2009 by

The Chicago Tribune recently reported on a Chicago landlord that filed suit against a tenant for tweeting one evening about her moldy apartment. Horizon Reality claims that the tenant’s... READ MORE

Search Engine Friendly Site Maps

August 11th, 2009 by

Typically, the deeper a page is on your site, the more difficult it is for the search engine spiders to find and index the page.  The following example illustrates a URL that the engines... READ MORE