After recent back-to-back announcements, Google disclosed plans to incorporate Twitter into their search results and Microsoft unveiled intentions of featuring both Twitter and Facebook in Bing results. Google will be integrating Tweets into their search results while Bing, at least currently, is using a subpage for searching tweets. This will enable Web browsers to view tweets relevant to their queries in the search engines, creating a more robust search experience. (more…)

In past “Running an Agency” blog posts I have discussed topics and formulas that heavily impact the success of a business. Two additional statistics companies should constantly monitor are revenue per billable hour and percent of billable to non-billable hours. Revenue per billable hour is crucial to maintaining the sanity of your staff, your profit margin and the quality of work—therefore crucial to maintaining the health of your organization. (more…)

Knowing the paths your Web site visitors are following on your site is invaluable. One can identify visitor navigational trends, what content is attracting the most attention and areas within your site that are lacking in visitor interest/traffic. Google Analytic’s site overlay feature tells you just this, giving you the power to understand how users are navigating your site. (more…)

When Google Adwords recently served a Rise Interactive paid search ad for the term “michael head internet sales,” we must admit, we were a little frustrated.  The term we were bidding on was “internet advertising company.”  Since we had the bid set for the broad keyword match type, Adwords felt that “michael head internet sales” was relevant. (more…)

An effective SEO content strategy enables the search engines to identify the keywords your Web site is relevant to and should rank for. Therefore, it is extremely important to execute proven tactics to help the engines recognize and rank your site for your targeted keywords.  There are various steps, outlined below, that you should follow when optimizing content for the search engines. (more…)