Google Analytics recently announced that they are increasing the amount of conversion goals one can set from four to twenty per account. This is huge news for Web masters as it provides them with more opportunities to set and track conversion goals. If you oversee your Web site’s performance, you know that assigning and measuring goals is vital to optimizing its effectiveness and ensuring that your site is operating at its maximized potential. This new increased functionality allows you to set up and track all of the success metrics that are important to your business. In order to take full advantage of this benefit, there are a few things to keep in mind. (more…)

For years, MSN adCenter tracking has been a bane to my existence. A large portion of that has been due to the gross inaccuracy of the numbers (somewhat improved with their spring update).  And a larger portion has been due to the fact that, even when we ignore the inaccuracy, we still have to deal with the fact that a very key metric is missing. Really MSN, you want us to run an eComm campaign without being able to report revenue? (more…)

A London-based new media marketing agency, has recently announced the launch of proprietary technology that enables marketers to track conversions and manage their advertising campaigns on Facebook. After receiving access to Facebook’s advertising platform, 77Agency worked alongside the social media giant to provide the new offering which adds another layer of value to one of the leading social networking sites. (more…)

Google custom search is a Google application that allows you to create a customized search engine for your own Web site.  In celebration of the feature’s one year anniversary, Google has added several new features to its Custom Search application—Custom Search Themes, Structured Custom Search and Custom Search Wikipedia skin—creating new SEO opportunities for Web masters. (more…)

There has been some recent pushback in the blogosphere regarding Google’s universal search, which returns results to queries beyond simple Web sites – including videos, images, maps and local business listings. What’s all the buzz about? Google real estate is becoming increasingly more crowded as the search giant continues to expand monetization opportunities and it is causing some marketers frustration. (more…)

The beauty of Internet marketing is how measurable the ROI is.  That being said, it’s surprising how many Internet marketing campaigns are run without clearly defined goals and a means of measuring performance to reach those objectives in place.  Simply driving traffic to a site’s homepage and utilizing the increase in Web site visits is not an effective measure of an Internet marketing campaign.  One must define conversion goals (e.g., form submission, newsletter sign-up, or product purchase) and measure the success of the campaign based on the volume of visitors that complete the pre-defined actions. (more…)