Google Analytics recently announced that they are increasing the amount of conversion goals one can set from four to twenty per account. This is huge news for Web masters as it provides... READ MORE

For years, MSN adCenter tracking has been a bane to my existence. A large portion of that has been due to the gross inaccuracy of the numbers (somewhat improved with their spring update).... READ MORE

A London-based new media marketing agency, has recently announced the launch of proprietary technology that enables marketers to track conversions and manage their advertising campaigns... READ MORE

Google custom search is a Google application that allows you to create a customized search engine for your own Web site.  In celebration of the feature’s one year anniversary, Google has... READ MORE

There has been some recent pushback in the blogosphere regarding Google’s universal search, which returns results to queries beyond simple Web sites - including videos, images, maps and... READ MORE

The beauty of Internet marketing is how measurable the ROI is.  That being said, it’s surprising how many Internet marketing campaigns are run without clearly defined goals and a means... READ MORE