A London-based new media marketing agency, has recently announced the launch of proprietary technology that enables marketers to track conversions and manage their advertising campaigns on Facebook. After receiving access to Facebook’s advertising platform, 77Agency worked alongside the social media giant to provide the new offering which adds another layer of value to one of the leading social networking sites.

This technology, currently being licensed out by the agency, allows advertisers to manage multiple Facebook advertising campaigns from one platform, thereby reducing the management time and simplifying the management process of monitoring complex campaigns.  Advertisers can now add, delete and modify many campaigns in Facebook from a simple spreadsheet.

The technology also:

- Allows advertisers to track conversion numbers on Facebook, enabling them to more accurately measure ROI and make informed optimization decisions for each campaign.

- Enables the adjustment of bids and budget management for multiple campaigns in real-time

- Provides a larger range of reporting data and reporting tools available for the advertiser’s use.

This technology advancement enables you to measure a channel that you previously could not, allowing marketers to utilize social media to its fullest potential. Having conversion data, real-time bid and budget management and access to robust data give you the tools and the insights needed to maximize your ROI.

Hopefully this is the advent of many more resources to come in terms of being able to track, optimize, and monetize Web 2.0.

This entry was posted on Friday, November 20th, 2009 at 2:45 pm and is filed under Internet Marketing Agency, Internet Marketing Strategy, Social Media, Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.