Archive for December, 2009

Ad Serving Technology: De-duplication when Managing CPA Based Banner Advertising Campaigns

Wednesday, December 23rd, 2009

When running a banner/display advertising campaign there are often many options as to how the advertiser will pay the publisher or publisher network.  The general options are cost-per-click (CPC), cost-per-thousand impressions (CPM) or cost-per-action (CPA).  In the CPA pricing model the advertiser only pays the publisher if the user completes a pre-determined action.  The action will usually be the purchase of product or the submission of contact information in lead generation campaigns.  If you are running a large banner advertising campaign across two or more publisher networks that receives hundreds of thousands of impressions per day using the CPA model, it is extremely important that you use Ad serving technology. (more…)

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Geo-Targeting Strategies for Paid Search

Tuesday, December 15th, 2009

Often, geo-targeting your paid search campaign is vital to achieving success and meeting your ROI objectives. It allows you to target search engine users by location, ensuring you don’t pay for clicks from users who would not want or cannot get to your offering. As many of you already know, being able to target and pre-qualify your audience so precisely is one of the core benefits of Internet marketing. There are two main tactics to implement a paid search geo-targeting strategy and this blog will tell you how to do just that. (more…)

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Why are web analytics so important to Internet marketing?

Thursday, December 10th, 2009

I would consider that question analogous to “Why is a ruler so important to a carpenter?” You might be able to eyeball four chair legs to within a centimeter without measuring them, and the chair will function. It may even temporarily hold you while it wobbles a little. However, after repeated use one of the legs is sure to come loose (Don’t you wish you took the extra time to measure what you were doing in the first place?). (more…)

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Establishing an E-mail Marketing Strategy

Thursday, December 3rd, 2009

It is no secret that e-mail marketing is an excellent means of directly reaching your target audience. If e-mails are created, segmented and deployed properly, your company can obtain conversions, while generating a high ROI. What many don’t know is how to establish an e-mail marketing strategy that will ensure your efforts are successful. By consistently deploying branded e-mail campaigns to your target audience—be it your internal list of contacts, a third party list or both—you have the opportunity to enhance your customer and/or partner relationships, build your brand and increase leads and revenue. (more…)

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