Ad Serving Technology: De-duplication when Managing CPA Based Banner Advertising Campaigns

December 23rd, 2009 by

When running a banner/display advertising campaign there are often many options as to how the advertiser will pay the publisher or publisher network.  The general options are... READ MORE

Geo-Targeting Strategies for Paid Search

December 15th, 2009 by

Often, geo-targeting your paid search campaign is vital to achieving success and meeting your ROI objectives. It allows you to target search engine users by location, ensuring you don’t... READ MORE

Why are web analytics so important to Internet marketing?

December 10th, 2009 by

I would consider that question analogous to “Why is a ruler so important to a carpenter?” You might be able to eyeball four chair legs to within a centimeter without measuring them, and... READ MORE

Establishing an E-mail Marketing Strategy

December 3rd, 2009 by

It is no secret that e-mail marketing is an excellent means of directly reaching your target audience. If e-mails are created, segmented and deployed properly, your company can obtain... READ MORE