Bing, like it or not, is making big advancements in the search engine world. Not only are numbers showing that its ads are more effective than competitors in generating clicks and impressions, but their philosophy as to what the role of a search engine is continues to shake cages industry-wide. (more…)

These days, if a consumer is looking for information they go to the Internet, not the Yellow Pages. Because of that, it’s vital that your company is visible on the search engines and readily available to their users.  Adwords is Google’s paid search marketing tool and an excellent way to reach potential customers.  Though it’s incredibly robust and convenient, launching a campaign within the interface can be intimidating for a new user. Additionally, not fully understanding Adwords can result in unanticipated complications that commonly lead to the ineffective spend of money. In order to successfully execute a campaign, there are many different factors to understand and take into consideration. Knowing the basics of the program allows beginners to correctly set up campaigns and help guarantee they not only reach the correct audience but also maximize their return on ad spend. (more…)

2009 was, by most accounts, a year of severe business challenges and adjustments. Through that however have come significant shifts in business and consumer preferences, practices and technology that will continue to impact marketing trends in 2010. (more…)