2010 will be a very interesting year in the search space, both in the natural and pay per click markets.  As Bing attempts to gain more traction and Yahoo concentrates on maximizing its product offerings, Google continues to release updates to its search engine asserting their progressive approach. (more…)

As consumers continue to flock to the search engines to research their pending buying decisions and make purchases, it is more important than ever to make sure that your company is doing everything it can to maximize online exposure and get in front of Web browsers. Paid search coverage is the term used to describe the percent of time your text ad serves an impression on the first search engine results page (SERP), which is a vital part of achieving your search goals.  For example, if the keyword “Chicago Marketing Firm” is searched 100 times on Google and your ad appears on the first page of the SERP 60 times, your coverage is 60%. (more…)

When you type Chuck Norris into Google and click “I’m Feeling Lucky” the phrase “Google won’t search for Chuck Norris because it knows you don’t find Chuck Norris, he finds you” comes up in a new page that mimics a Google search result page.  (shown below) (more…)

When we audit a Web site for Search Engine Optimization (SEO) there are some basic things that we always look for. The following components must be taken into consideration: URL Structure, Site Map, Title Tags, Site Code, Content, and Back Links. All of these are interrelated and should be optimized together. (more…)

Emarketer.com recently posted an article that included the below table listing the performance metrics Senior Marketing managers are most interested in per a survey.

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As Internet marketers, our number one objective is to utilize online marketing to boost company revenue by means of increasing sales. If you are like most marketers, you are spending money across a variety of online channels to generate conversions. So, knowing it is our responsibility to generate revenue via these channels, it is also safe to assume that most advertisers know their cost-per-acquisition (CPA) threshold, or how much they are willing to spend in order to have a potential customer submit a form, purchase a product/service, or complete whatever action they have deemed necessary to achieve their objective. After all, knowing this number ensures we can effectively allocate and measure marketing dollars and therefore prove an initiative’s value to company leadership. (more…)