Google Sitelinks: The Adwords Version

February 23rd, 2010 by

2010 will be a very interesting year in the search space, both in the natural and pay per click markets. As Bing attempts to gain more traction and Yahoo concentrates on maximizing its... READ MORE

Paid Search Coverage: Why it is Important

February 19th, 2010 by

As consumers continue to flock to the search engines to research their pending buying decisions and make purchases, it is more important than ever to make sure that your company is doing... READ MORE

Google Bomb: You Don't Find Chuck Norris

February 17th, 2010 by

When you type Chuck Norris into Google and click “I’m Feeling Lucky” the phrase “Google won’t search for Chuck Norris because it knows you don’t find Chuck Norris, he finds you” comes up... READ MORE

SEO Audits: Six Major Components to Consider

February 8th, 2010 by

When we audit a Web site for Search Engine Optimization (SEO) there are some basic things that we always look for. The following components must be taken into consideration: URL... READ MORE

Conversions and ROI are the ultimate metrics… right?

February 3rd, 2010 by recently posted an article that included the below table listing the performance metrics Senior Marketing managers are most interested in per a survey.

emarketer table

A Rise employee... READ MORE

CPA Threshold - The Determination Process

February 1st, 2010 by
As Internet marketers, our number one objective is to utilize online marketing to boost company revenue by means of increasing sales. If you are like most marketers, you are spending money... READ MORE