JUST IN TIME PAID SEARCH: CUTTING EDGE SECRETS FOR ENGAGING—AND CONVERTING—ONLINE SAVVY SHOPPERS
Webinar to Focus on Search Engine Marketing for eCommerce Retailers
Rise Interactive, and Lyons Consulting Group will be joining forces in a one hour webinar on March 17 titled “Just in Time Paid Search: Cutting Edge Secrets for Engaging—and Converting—Savvy Shoppers.” The two companies recently announced the launch of an alliance with the goal of providing eCommerce retailers with a cutting edge service that uses real time competitive intelligence and inventory management to cut paid search cost. This service is designed to attract and convert savvy Internet shoppers – shoppers who are using the web to research and compare products prior to making purchases.
The Webinar will feature Jon Morris, CEO of Rise Interactive and Jamie Kail, Director of eCommerce Services of Lyons Consulting Group and will address how sites like Abt Electronics use competitive and inventory monitoring to make real-time SEM bid and conversion funnel adjustments, maximizing the user experience for today’s price conscious, eCommerce savvy, smart shoppers.
To stand out in today’s competitive eCommerce landscape, retailers require innovative technology to seamlessly update product information, strategic SEM campaigns to drive increased Web traffic and effective site design to increase consumer purchases. During the “Just in Time Paid Search” Webinar Morris and Kail will inform attendees on new strategies to enhance the fundamental elements of successfully maximizing online exposure and conversions via SEM and design.
The Webinar will take place on Wednesday, March 17, 2010 at 12PM CST/1PM EST.
Attendees will learn:
-How to use product feeds to pause/enable each product’s marketing efforts based on inventory
-How to incorporate competitive price monitoring into your paid search strategy
-How to convert price conscious Web visitors and increase sales volume
-How to leverage Web analytics to improve conversion rates by monitoring and reacting to consumer behavior
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