Yahoo Earnings Double as Search Revenues Fall

April 22nd, 2010 by

Announcements from Yahoo state that their first quarter earnings doubled. This is the company’s first revenue increase since 2008’s third quarter.  The 1% increase in revenue was below... READ MORE

Apple Unveils iAd

April 19th, 2010 by

Apple recently unveiled iAd, which is its new mobile advertising platform. Here are a few of iAd’s features and specs:

Designed for Apple devices (iPhone, iPad, & iPod)
Built into... READ MORE

Promoted Tweets - Twitter Advertising has Launched

April 18th, 2010 by

The launch of the new Twitter advertising model (launched 4/13/2010) provided a lot of buzz within the Internet marketing community this past week.  As a service to our readers Rise read... READ MORE

Link Building Strategies: Why Would Someone Link to You?

April 14th, 2010 by

In our opinion, understanding why someone would link to you is the first step in a link building strategy.  The main thing that you need to understand is that another company will link to... READ MORE

Optimizing for Amazon

April 8th, 2010 by

If you do a search for a product in Amazon using their search bar, the results that are initially displayed are ranked by relevance across all of the departments. If you select a specific... READ MORE

Measuring the Brand

April 6th, 2010 by

For those agencies and marketers with a total focus on ROI, sometimes branding campaigns can be confounding.  How can I measure the effectiveness of my branding campaign to optimize... READ MORE