Google spent $750 million for its 3^rd largest acquisition to date behind DoubleClick ($3.1 billion) and YouTube ($1.65 billion). DoubleClick strengthened Google’s arm in display advertising and YouTube gave them the most popular video collection on the Web as well as another outlet for advertisements. Now the AdMob deal gives Google the world’s largest mobile advertising marketplace. (more…)

Real-time search has been available on Google since the end of last year, but it wasn’t until today when my colleague in Costa Rica instant messaged me “(5:18:40 PM) just had an earthquake, went running out of the house” that I really used it. Immediately I jumped on Twitter and searched “costa rica earthquake” and here is what I saw: (more…)

YouTube is the 3^rd most popular website on the Internet behind Google and Facebook (from Alexa Top 500 Global Sites). What does that mean? People are regularly uploading, searching for and watching videos on the Web. Here are some essential tips to help you maximize your efforts towards your video content so you too can tap into the millions of people who are turning to videos to gain information.

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To expand upon a previous blog post about the different benefits Omniture’s SiteCatalyst and Google Analytics offer, we have developed the below table that compares all of the important features in a matrix to make it easier for you to determine which is best for you.

Rise Interactive has years of experience implementing and with ongoing consultation for both Google Analytic and Omniture SiteCatalyst. If you are interested in learning more about which analytics platform might be right for your business call us for a free analytics consultation at 312-281-9933.

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