Google recently announced they are rolling out changes to their keyword match program. For those that might not recall the types of keyword matches, please see our earlier blog, “Keyword Relevancy and the Broad Match Type”. Those advertising in Google AdWords (most of us) now have a new tool to use to optimize paid search campaigns – broad match modifiers. Broad Match Modifiers provide an advertiser with more control over when ads can be seen and this type of control is definitely a good thing. (more…)

Stolen or copied content can be a problem when it comes to your website’s search engine optimization. Recently we learned that our Omniture vs. Google Analytics blog post was copied and translated into Japanese. This made us ask what the ramifications of our stolen content could have to our site.

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We have analyzed some of the top E-Commerce Platforms, and created this matrix to easily see which platforms can be optimized for Search. Their ability to integrate with Google Analytics and Omniture is addressed as well. Take a look before you choose one for your online storefront to ensure you are giving yourself the best opportunity for SEO.

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Google has been living off Caffeine since the middle of last month. On June 8 they launched their new system for indexing content on the Internet. The old system used to index every couple of weeks, but now it is almost indexing in real time. That’s why the name Caffeine was such an appropriate fit.  ”Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before,” Google said in a recent blog posting.

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