Google Caffeine: A Faster Way to Index Content on the Internet
Google has been living off Caffeine since the middle of last month. On June 8 they launched their new system for indexing content on the Internet. The old system used to index every couple of weeks, but now it is almost indexing in real time. That’s why the name Caffeine was such an appropriate fit. ”Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before,” Google said in a recent blog posting.
When you search in Google in the old index, you are not searching live on the Web; the results that are returned to you are most likely a couple of days to weeks old. To better understand how searching works, watch this video: How Search Works
Google’s decision to create Caffeine was due to increased content on the Web. With so many people on the Internet frequently uploading videos, blogs, images, and Web pages they decided it was time for a new system. Google’s last index consisted of several layers, and it took weeks to update them because they would to analyze the entire Web. Caffeine analyzes smaller portions of the Web to continually update the index.
Besides Caffeine’s increased indexing speed, it will also rely more on keywords, and more importance will be place on exact matches in domain names. Another big change is that local results may be detected based on one’s IP address even if they’re not logged in.
So what does this mean to the average Internet user? If you are searching in Google you will get fresher result and up to date information. If you are a content publisher that updates your site, Twitter, blog, or e-commerce store regularly you should receive improved rankings. This is bad news for those of you who aren’t adding content on a regular basis. You may start to see other sites pass yours in rankings based on the new indexing methods.
If you don’t update frequently, here are some things you can do to your website to avoid missing out on the Caffeine rush:
- Get an SEO friendly content management system that will allow for easy updates to your website.
- Add a blog to your site about the latest news in your industry and update it regularly.
- Add a link to your Twitter profile to your website.
- Post relevant pictures and videos.
- Get others to link to your site
Carrie Grimes, a Google software engineer is confident in the new system and stated “it’s a robust foundation that makes it possible for us to build an even faster and more comprehensive search engine that scales with the growth of information online and delivers even more relevant search results to you.”
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