SEO for Ecommerce Platforms Comparison Matrix
We have analyzed some of the top E-Commerce Platforms, and created this matrix to easily see which platforms can be optimized for Search. Their ability to integrate with Google Analytics and Omniture is addressed as well. Take a look before you choose one for your online storefront to ensure you are giving yourself the best opportunity for SEO.
| Feature | Magento | osCommerce | Zen Cart | X-Cart | CubeCart v4 | PrestaShop | MarketLive |
|
Cost |
Free | Free set up. Add-ons need to be purchased, which are needed. | Free setup and add-ons | $115 | CubeCart’s version 3 is free, but only version 4 has SEO features. Version 4 will cost you $130. | Free | Info not available |
|
Title Tags |
Customizable title tags | Customizable title tags | Customizable title tags | Customizable title tags | Not customizable | Not customizable | MarketLive automatically configures title tags specific to every page with rich keyword content. |
|
Meta Tags |
Meta-information for products and categories | Custom meta tags with keywords and categories. | Meta Tag Character Limiter add-on limits your titles, keywords and description characters to the optimum amount for search engines. It works on the categories and individual product meta tag editors. | You can control meta tags that are included in the all catalog pages. You can insert categories’ meta data and products’ meta data into the site meta tags. You can use relevant tags corresponding with the page content to increase the page relevance in the search engines. | Custom Meta tag description | Custom meta tags with keywords | MarketLive automatically configures meta data specific to every page with rich keyword content. |
|
Site Map |
Google Site Map and auto-generated Site Map for display on site | Dynamic SiteMap V1.0 application finds and builds links for all pages in your store. | Google Site Map | No Google Site Map | No Google Site Map | Google Site map | No Google Site Map |
|
URL Structure |
Search engine friendly URL’s and rewrites give full control of URL’s. | URL rewrite application | Not customizable | The HTML catalog feature allows you to create a search engine friendly version for your cart. HTML pages can be generated for both categories and products, as well as categories only or for products only. | Search engine friendly URLs with product and category keywords in URL | Canonical URL-Duplicate Content and URL rewriting | Search engine spider-friendly. MarketLive automatically configures URLS specific to every page with rich keyword content. |
|
Site Management |
100% fully customizable design using templates, customer groups, one-click upgrades, Google website optimizer integration for A/B and multivariate testing, control multiple Web sites and stores from one Administration Panel | Many applications that allow for easy transitions from page to page within e-store. Many templates and banner ads. | XHTML templates, multiple display modes, banner ad controller, unlimited category depth | 100% template-based storefront, fully customizable design and layout, intuitive navigation, HTML emails, customizable heading tabs, CSS compatible | 100% template driven, CSS valid, | Easy template customization, tag cloud, customizable homepage, ability to integrate Google Adsense, new product displays, ability to insert ads | Google and Omniture A/B testing |
|
Analytics |
Magento is integrated with Google Analytics. It has a dashboard that reports sales, taxes, low stock, coupon usage, abandoned shopping carts, best viewed products, new reviews, new orders, refunds and searched terms. | Integrated with Google Analytics. osCommerce various applications give statistics on orders, sales tracking, reviews, and where customers are buying from. | Zen Cart is integrated with Google Analytics. It reports on business activity of your store which includes monthly sales and tax reports. | Allows you to track your stores orders and customers. It shows you how many times a product was deleted from a customer’s cart, statistics on what products were purchased most often, what categories got the most views, and statistics on which computers your customers are using to access your site. | CubeCart 4 is integrated with Google Analytics. Statistics available are sales, search phrases, product popularity (by views and sales), and Customers online now. Dashboard shows notifications when low stock, new orders, and new product reviews or comments. | Prestashop allows user to get statistics on: online visitors, orders, sales, best customers, best categories, best products, coupons, best suppliers, keywords, tributary Web sites, purchase price of products, visitors equipment, and customer accounts. | Integrated with Google Analytics and Omniture. |
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