A national chain of hotels came to us asking for advice on how to improve their PPC program. When we took a look, we almost immediately discovered a serious flaw: they had poured a... READ MORE
Digital marketing managers often suffer from an onslaught of emails from owners/managers of Web sites that want to “trade links”. Simply, another site is willing to put your Web site URL... READ MORE
One year ago, Yahoo and Microsoft announced an alliance where Microsoft/Bing’s search results would be used across both engines. We wanted to take a moment to discuss the impact in the... READ MORE
