Aug
27

Google Analytics: Advanced Segments and Why You Should Use Them

August 27th, 2010 by

A national chain of hotels came to us asking for advice on how to improve their PPC program. When we took a look, we almost immediately discovered a serious flaw: they had poured a... READ MORE

Aug
19

Reciprocal Links - Do they add value?

August 19th, 2010 by

Digital marketing managers often suffer from an onslaught of emails from owners/managers of Web sites that want to “trade links”. Simply, another site is willing to put your Web site URL... READ MORE

Aug
10

The Microsoft-Yahoo Alliance Explained

August 10th, 2010 by

One year ago, Yahoo and Microsoft announced an alliance where Microsoft/Bing’s search results would be used across both engines. We wanted to take a moment to discuss the impact in the... READ MORE

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