Five Ways to Cut Digital Marketing Costs

February 25th, 2011 by
While the economy might be showing signs of life, companies are still looking for areas to remove inefficiencies and, in the end, to reduce the cost of digital marketing efforts.  Today,... READ MORE

User’s Guide to Dayparting

February 17th, 2011 by

Dayparting (as it relates to Paid Search) is a fairly simple concept, but one many companies have failed to utilize.  Simply, dayparting is the act of limiting or suspending part of your... READ MORE


User Targeting through Web Analytics: Am I Reaching the Right People?

February 9th, 2011 by
Imagine that your company has spent the last 6 months working on a new sales campaign.  You’ve hired top designers, an experienced marketing company and a top PR firm.  Everything has... READ MORE

Link Building: Is More Better?

February 1st, 2011 by
There appears to be a general consensus among SEO’s that the incoming link profile for a website has a significant impact in how the site ranks in the search engine results.  The school... READ MORE