Apr
21

Google +1 = ?

April 21st, 2011 by

Based on the public reaction to Google’s launch of the +1 feature for paid search ads, players in the SEM industry can be categorized into two camps: the folks who are immediately... READ MORE

Apr
13

Omniture SiteCatalyst vs. Google Analytics (Free is Not Always Cheaper)

April 13th, 2011 by

When does it make sense to use and pay for Omniture SiteCatalyst versus using the Google Analytics free solution?  The fact of the matter is there are many scenarios in which a detailed... READ MORE

Apr
4

Behavioral Targeting / Remarketing Display Advertising Solutions

April 4th, 2011 by
If you want to enhance the conversion rates for your Display Advertising initiative, an excellent means to do so is to take advantage of the remarketing or behavioral targeting technology... READ MORE