Social media news is constantly abuzz with new developments—more specifically, the debut of Google’s +1 button. Google’s +1 concept is comprised of integrating social media influence... READ MORE

Writers’ block is bad enough—but what if you don’t even know what to write about?  This tends to be the problem for many who are tasked with cranking out frequent blog content.  My... READ MORE

With much anticipation and fanfare, Google+ made its debut earlier this month. As most people already know, Google+ is Google’s answer to Facebook.  At its core, Google+ is a social... READ MORE

Today, companies are fighting for our social media attention; with the new Google + and Facebook’s video chat feature, it’s become a fairly difficult prospect to try and decide how to... READ MORE

Did you know that SiteCatalyst allows you to isolate and analyze the traffic coming from social networks?  It takes a bit of digging, but can provide valuable information. The easiest way... READ MORE

In order to effectively communicate both brand message and product offerings, a company must not only grab the attention of its target market, but also educate them as to why they should... READ MORE

Google Analytics provides two tools for partitioning traffics results: web properties and profiles.  Both of these tools provide useful ways to compartmentalize data and create unique user... READ MORE

Facebook and Google, the twin behemoths of the modern web, have been waging a vicious battle for control of our online attention (and by extension, marketers’ dollars) for the past few... READ MORE

In order for companies to effectively communicate their brand message to their target audience, they must recognize the importance of advertising in the appropriate mediums. Choosing the... READ MORE

One of the first things I learned when I joined the marketing profession is that what worked yesterday may not work tomorrow. What worked for one company may be completely wrong for... READ MORE