Among the various intellectual properties at Rise Interactive, PPCR stands out as a significant competitive advantage for paid search advertisers.  PPCR is an automated paid search... READ MORE

The advent of Google Analytics 5 in the first quarter of 2011 ushered in several new features that are improvements over the existing Google Analytics package.  We are excited about the... READ MORE

Some of you may think you can’t live a day without updating your Twitter or checking your Facebook Newsfeed, but just a few days ago, social media potentially saved the life of a student.... READ MORE

Being in a Marketing role, I realize the importance Corporate Branding plays in the success of a business. What I have noticed, however, is the large amount of businesses today which think... READ MORE

Launched in November 2009, Google Sitelinks allow advertisers to include additional URLs in their paid search ads beneath the usual description and display URL. Sitelink URLs lead users... READ MORE

Recently, I did a comparison of several of the most prominent and widely used Affiliate marketing networks available in order to help our clients in the decision-making process. Once you... READ MORE

One thing in particular that is still somewhat of an enigma in the world of SEO is the QR code. QR codes have “high-speed decoding” capabilities and are one of the many things in our... READ MORE

Tonight a few of us Risers had the opportunity to go to an event hosted by Adobe Omniture to preview their new product, SocialAnalytics.  It’s a tool that’s hoping to answer the question... READ MORE

With the recent economic events in the US, many are thinking that things are not looking too good for business. While most people are trying to cut corners, all of us here at Rise are... READ MORE

A great way to get your company’s message across to its ideal audience is to implement an email marketing campaign. Whether a company wishes to shape their brand or simply increase their... READ MORE