Aug
31

PPCR: A clear competitive advantage

August 31st, 2011 by
Among the various intellectual properties at Rise Interactive, PPCR stands out as a significant competitive advantage for paid search advertisers.  PPCR is an automated paid search... READ MORE
Aug
26

5 Reasons to Switch to Google Analytics 5

August 26th, 2011 by
The advent of Google Analytics 5 in the first quarter of 2011 ushered in several new features that are improvements over the existing Google Analytics package.  We are excited about the... READ MORE
Aug
25

Could Social Media Save Your Life?

August 25th, 2011 by
Some of you may think you can’t live a day without updating your Twitter or checking your Facebook Newsfeed, but just a few days ago, social media potentially saved the life of a student.... READ MORE
Aug
18

Corporate Branding: Not Just the “Icing on the Cake”

August 18th, 2011 by
Being in a Marketing role, I realize the importance Corporate Branding plays in the success of a business. What I have noticed, however, is the large amount of businesses today which think... READ MORE
Aug
17

Google Sitelink Extentions in Paid Search – The 'Why' and 'How To'

August 17th, 2011 by

Launched in November 2009, Google Sitelinks allow advertisers to include additional URLs in their paid search ads beneath the usual description and display URL. Sitelink URLs lead users... READ MORE

Aug
16

Affiliate Marketing: Which Network is Right for Your Business?

August 16th, 2011 by
Recently, I did a comparison of several of the most prominent and widely used Affiliate marketing networks available in order to help our clients in the decision-making process. Once you... READ MORE
Aug
15

Less is More—QR Codes: The Hidden Advantage

August 15th, 2011 by
One thing in particular that is still somewhat of an enigma in the world of SEO is the QR code. QR codes have “high-speed decoding” capabilities and are one of the many things in our... READ MORE
Aug
12

The Value of Social Media

August 12th, 2011 by

Tonight a few of us Risers had the opportunity to go to an event hosted by Adobe Omniture to preview their new product, SocialAnalytics.  It’s a tool that’s hoping to answer the question... READ MORE

Aug
11

How to Market in a Slowing Economy: Why Internet Marketing Works

August 11th, 2011 by

With the recent economic events in the US, many are thinking that things are not looking too good for business. While most people are trying to cut corners, all of us here at Rise are... READ MORE

Aug
11

5 Email Marketing Must Have’s

August 11th, 2011 by
A great way to get your company’s message across to its ideal audience is to implement an email marketing campaign. Whether a company wishes to shape their brand or simply increase their... READ MORE

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