Sep
1

The Often Overlooked Insights Offered by Loyalty and Recency

September 1st, 2011 by
When most advertisers consider their campaign performance, sum metrics like Impressions, Clicks, Spend and Revenue tend to dominate evaluations.  Relative metrics like Click-Through-Rate,... READ MORE
Sep
1

Battle of the Tablets: Marketing in an iPad-Dominated World

September 1st, 2011 by
On April 3rd, 2010, Apple toppled the current world of tablets and released for sale their newest device: the iPad. In the nearly 18 months following, every other company from Blackberry... READ MORE