The Recipe for Building Brand Advocates

December 29th, 2011 by
There’s something to say about the power of branding and how it affects a company’s image in the public eye. Brand giants, such as Coca-Cola and Microsoft, did not get as large as they... READ MORE

Viral Marketing: More than Funny Videos

December 27th, 2011 by

Going “viral”—what does that mean exactly? The definition, according to Google, states that viral is “an image, video, advertisement, etc. that is circulated rapidly on the Internet.”... READ MORE


Content Credibility: Building “Brand Relationships” via Social Media

December 20th, 2011 by
In the day of Social Media and the never-ending platforms for communication, connections are everything. People who establish some sort of relationship with one another also create a vital... READ MORE

Record-Breaking Holiday eCommerce Trends for 2011

December 7th, 2011 by

It’s no surprise that each year, the amount of individuals who participate in the hunt for gifts during Thanksgiving Day, Black Friday and Cyber Monday seems to be increasing at a... READ MORE