As an agency, we’re responsible for ensuring our employees are well-educated and up-to-date on changes in the digital marketing space.  As a result, we send our staff to a large number of... READ MORE

Do you ever ask yourself how the goals of your company and Google align? Let’s make no bones about it. Google’s job is to get your customers to click on your Paid Search ads. That’s it.... READ MORE

Every year, thousands of companies compete with each other to win their share of audience. Millions of dollars are spent on advertising alone. Smart companies choose to invest in multiple... READ MORE

Last week, I attended one of the keynote sessions at Forrester’s Marketing Leadership Forum called Branding in the 21^st Century, presented by Chris Stutzman of Forrester. Chris outlined a... READ MORE

What if you managed your vendor relationships like an employee, what would that look like? What would you expect to change? Would that shape your business strategy? It seems that as of... READ MORE

While the digital landscape is littered with vendors and practitioners that offer the promise of reaching local consumers, it’s important to think about where a local strategy fits into... READ MORE

One of the things that I believe is crucial to managing an Internet marketing program is to ensure that every week you are doing something to improve performance.  To do this requires a... READ MORE

Facebook has now been on both sides of the privacy firestorm.  For quite some time, they’ve taken a lot of heat for tracking users’ behavior on and sometimes off the network.  In an... READ MORE

So, what is Google Webmaster Tools? Of approximately 140 million active web domains, how many are registered with Webmaster Tools?  An extremely small percentage.  It’s amazing how many... READ MORE