If you are looking for ways to stand out as a leader in your organization, I suggest that you become the champion of a testing budget for your digital marketing campaigns.  At Rise... READ MORE

  My role at Rise Interactive is to help brands develop and refine their digital marketing strategy.  In most cases, this takes place when a brand is in the process of exploring new... READ MORE

  Why does Search Engine Optimization (SEO) matter?  With over 240 million people in the United States using the internet and 80% of those people looking strictly at the organic listings... READ MORE

  As a marketer, I hear stories all the time of successes and failures of our trade. Recently, I read a story of an epic marketing fail that could happen to any of us. But be warned, if... READ MORE

I once audited a $20 million paid search program of a Fortune 500 company and discovered that 70% of their budget was completely wasted.  To give you an idea of how poorly managed this... READ MORE

Who knew that looking for, or rather helping people find what they’re looking for, could be so complicated? Starting, building, managing, analyzing and optimizing a paid search marketing... READ MORE