Minute with a Marketer: ForSaleByOwner’s Lisa Edwards Shares How to Stay Competitive

April 7th, 2016 by

This month, we’re featuring Lisa Edwards, head of marketing at ForSaleByOwner. Lisa shares where marketing is headed, how companies can stay competitive in a constantly evolving landscape, and more.


The Importance of Personalization in the Evolving Customer Journey

March 14th, 2016 by

There’s no doubt that the skills marketers need to be successful have evolved. A few decades ago, marketers operated in a Don Draper fashion, measuring success strictly in terms of mass appeal. That’s evolved to strategies that focus on personalization and measure success not only by the number of eyes that see an ad or piece of content, but by the engagement it receives and the conversions it drives. 


Q&A with a Personalization Expert: Personalization Best Practices, Misconceptions, and Challenges

December 17th, 2015 by

Erik Severinghaus, founder of the personalization platform SimpleRelevance and VP of personalization at Rise, shares his perspective on personalization, misconceptions about creating individualized messages, and best practices for reaching digital marketing goals. 


Display and Paid Search: A Digital Marketing Super Duo

December 16th, 2015 by

Recently, there has been much debate and discussion around paid search and display advertising. For those of you managing search engine marketing (SEM) campaigns, you may have cursed at Search Engine Land’s recent headline, “The 5 Reasons Paid Search Will be Second Behind Display Starting Next Year.” Let me assure you that this is not a bad thing, or at least it shouldn’t be. In fact, your display and paid search channels can – and should – work together for the greater good of your brand’s digital marketing efforts.


Understanding the Customer Journey: The Importance of Cross-Device

November 19th, 2015 by

As the way consumers interact with brands and make purchases evolves, new tools are emerging that provide marketers the ability to target customers across their many devices. Known as cross-device marketing, this relatively new opportunity within the digital marketing world can help your brand create a more cohesive experience by targeting customers throughout all stages of the customer life cycle.


Is Personalization the Right Play for Your Brand?

August 13th, 2015 by

2015 has shaped up to be the “Year of Personalization.” As marketers, it is a topic we cannot avoid at conferences or in the boardroom.

So what is all the hype about? 


Is Display Advertising Still a Healthy Form of Marketing?

December 8th, 2014 by

One-Minute Explanation of Native Advertising

December 3rd, 2013 by

Native AdsNative advertising has seen a huge boom in recent years. While the idea of native advertising isn’t new, it is being used at an increased rate and in more creative ways. According to Hexagram, one of the leading native advertising exchanges, 62 percent of publishers currently offer native advertising, followed by 41 percent of brands and 34 percent of agencies. Native advertising has turned the digital marketing world upside down. Here is the inside scoop on native advertising, explained in one minute...


A Beginner’s Guide to Programmatic Buying

September 19th, 2013 by

Programmatic BuyingTwenty years ago the Internet was only in its early stages of development. Many companies tried to build a digital infrastructure to take advantage of the Internet phenomena, but their... READ MORE

Digital Marketing Daydream: Cali Style

August 28th, 2013 by

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we... READ MORE

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