Rise Roundup: Around The Web in February

February 29th, 2016 by

This month, we’ve rounded up five valuable articles packed with tips and insight for delivering engaging customer experiences. Read on to learn what keeps marketers awake at night, how you should be mixing SEO with display ads, the most popular ways consumers discover new products, and more.

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Digital Marketing Love Notes

February 8th, 2016 by

According to the National Retail Federation, the average person celebrating Valentine’s Day this year is projected to spend $142.31 on treats for their loved ones, nearly $10 more than last year’s $133.91. This means your digital marketing campaigns have an even better shot at a perfect match… with your customers. 

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Super Bowl 50: Advertisers Face Off

February 5th, 2016 by

As marketers, the Super Bowl is one of the most anticipated events of the year. Here are six key trends to keep on your radar as you watch Sunday's game. 

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Rise Roundup: Around the Web in January

January 29th, 2016 by

Happy 2016! Our Roundup from the first month of the year shares news about big changes at Twitter, the importance of interactive content, and where marketers are spending their money this year.

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Rise’s 2016 Marketing Predictions

January 15th, 2016 by

The marketing landscape is fast-paced and constantly changing. As we begin 2016, a few Rise leaders from across the organization share their predictions for where digital marketing will go in 2016, as well as what marketers should be considering to stay ahead of the competition. 

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10 Digital Marketing Tips for the New Year

January 7th, 2016 by

A new year means a refreshed digital strategy. In 2015, we shared insight and recommendations on a number of topics from amping up your digital strategy and personalization tactics, to ensuring you are on the right track with analytics. Check out our top digital marketing tips from 2015, essential to helping you work smarter and more efficiently in the new year.

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Rise Roundup: Around the Web in December

January 4th, 2016 by

In our final web roundup for 2015, we cover what’s most important for boosting your SEO, Facebook’s new business tools, what to expect in 2016, and more.

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Deck Your Holiday Sales with Digital Strategy

December 22nd, 2015 by

The revenue that holiday shoppers generate often makes or breaks the success of a company's year. While the opportunity to affect your 2015 holiday strategy is nearing a close, the slides below review the most important trends of previous years and how you can use them to strengthen your digital marketing strategy for 2016.

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Q&A with a Personalization Expert: Personalization Best Practices, Misconceptions, and Challenges

December 17th, 2015 by

Erik Severinghaus, founder of the personalization platform SimpleRelevance and VP of personalization at Rise, shares his perspective on personalization, misconceptions about creating individualized messages, and best practices for reaching digital marketing goals. 

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Rise Enhances Its Cross-Channel Personalization Capabilities with Acquisition of SimpleRelevance

December 7th, 2015 by

Rise has acquired leading personalization platform SimpleRelevance. This acquisition allows us to enhance our cross-channel personalization capabilities, enabling us to use machine learning and predictive analytics to achieve the highest level of personalization possible for brands’ digital marketing messages.

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