Chicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.
As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...READ MORE
A few decades ago, marketing channels were limited – but with the explosion of the Internet, social media and digital marketing, the landscape has completely changed. In 2014, marketing teams are expected to spend $135 billion dollars on new digital marketing collateral alone, according to Social Media Today. In addition, revenues...READ MORE
While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is lower...READ MORE
90 Percent of Marketers are Launching Cross-Screen Marketing Plans in 2014…But Why?
How many devices do you own? One…two…three…or more? If you’re like most consumers, you’re wielding multiple devices like smartphones, tablets and PCs – many of them at the same time. In fact, 90 percent of consumers now move “sequentially” between different screens during...READ MORE
Last week, Rise Interactive Senior Internet Marketing Consultants Elliot Nam and Justin Garvin attended SMX East 2013 in New York City to learn cutting edge search marketing tactics from... READ MORE
It’s Shark Tank Week! The hit show’s season premiere airs next Friday, September 20th. Here at Rise, getting into the Shark Tank festivities was best accomplished by putting our industry-leading analytics skills to work. Our analysts pried open the jaws of these sharks and collected data to identify trends in the behavior of each shark. We’ve collected our findings in this easy to read Infographic.READ MORE
In the 1980s, children played Atari and Nintendo while befuddled parents looked on impatiently, hoping their kids would go outside and play sports. In 2013, however, Mario, Sonic, and... READ MORE
Fantasy Football, two words long-synonymous with backyard barbecues, men entrenched on couches, and countless bowls of half-eaten chips and dip, has quickly become a money-making bullseye... READ MORE
Advertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”
So why, then, do only 20 percent of marketers truly know their... READ MORE