Jul
29

The Value of Personalization - A Recap of IMLS NYC

July 29th, 2014 by

Jon Morris speaking at IMLS Mad Men to Math MenThe day concluded with a keynote from Rise’s CEO and Founder, Jon Morris, (@JonBMorris). Morris took us through the value of personalization – delivering better customer experiences and building stronger brand loyalty and lifetime value.

We just wrapped up our July 2014 Internet Marketing Leadership Series in NYC at the sleek Apella event space at Alexandria Center, overlooking the East River. 

Rise Interactive hosts the event series, where industry leaders gather to discuss strategies and challenges related to the most critical digital marketing and analytics topics. 

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Jul
18

Big Data, Bigger Answers at IMLS

July 18th, 2014 by

Internet Marketing Leadership Series

The Internet Marketing Leadership Series (IMLS) is back in New York City next Thursday, July 24th. At IMLS: Mad Men to Math Men Part III, attendees will learn about personalization and... READ MORE

Jun
9

What’s Next for Digital Marketing in Retail? (VIDEO)

June 9th, 2014 by

IRCELeading up to the Internet Retailer Conference and Exhibition (IRCE), I sat down with our VP of Digital Strategy Howard Diamond to discuss three components of digital marketing for retailers that he believes will be the most important in the upcoming year...

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May
27

One-Minute Explanation of Google’s Panda 4.0

May 27th, 2014 by

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content. These sites do not provide...

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May
2

Rise Spotlight: New Online Charity Platform Connects Social Missions with Unforgettable Experiences

May 2nd, 2014 by

Tiger Jam and OneRepublicWe all know the importance of giving back to the community: helping those less fortunate than ourselves, making the world a better place, and that warm fuzzy feeling you get from doing good. Plus, there's the added bonus of good karma...

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Apr
11

Secure Searches, ‘Not Provided’ and Why Not to Freak Out

April 11th, 2014 by

Chicken LittleChicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.

As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...

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Mar
19

Bigger Isn’t Always Better: The Advantages of Using a Nimble Agency

March 19th, 2014 by

A few decades ago, marketing channels were limited – but with the explosion of the Internet, social media and digital marketing, the landscape has completely changed. In 2014, marketing teams are expected to spend $135 billion dollars on new digital marketing collateral alone, according to Social Media Today. In addition, revenues...

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Mar
11

Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage

March 11th, 2014 by

While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is lower...

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Feb
25

Top-Notch Testing Techniques from IMLS

February 25th, 2014 by

The Internet Marketing Leadership Series(IMLS) is coming to Chicago this Thursday, Feburary 27th. At IMLS: Mad Men to Math Men, attendees will learn about the transformation from... READ MORE

Dec
17

Cross-Screen Marketing Plans will be on the Rise in 2014

December 17th, 2013 by

Cross- Screen Marketing90 Percent of Marketers are Launching Cross-Screen Marketing Plans in 2014…But Why?

How many devices do you own? One…two…three…or more? If you’re like most consumers, you’re wielding multiple devices like smartphones, tablets and PCs – many of them at the same time. In fact, 90 percent of consumers now move “sequentially” between different screens during...

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