The day concluded with a keynote from Rise’s CEO and Founder, Jon Morris, (@JonBMorris). Morris took us through the value of personalization – delivering better customer experiences and building stronger brand loyalty and lifetime value.
We just wrapped up our July 2014 Internet Marketing Leadership Series in NYC at the sleek Apella event space at Alexandria Center, overlooking the East River.
Rise Interactive hosts the event series, where industry leaders gather to discuss strategies and challenges related to the most critical digital marketing and analytics topics.READ MORE
Leading up to the Internet Retailer Conference and Exhibition (IRCE), I sat down with our VP of Digital Strategy Howard Diamond to discuss three components of digital marketing for retailers that he believes will be the most important in the upcoming year...READ MORE
On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0. Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content. These sites do not provide...READ MORE
We all know the importance of giving back to the community: helping those less fortunate than ourselves, making the world a better place, and that warm fuzzy feeling you get from doing good. Plus, there's the added bonus of good karma...READ MORE
Chicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.
As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...READ MORE
A few decades ago, marketing channels were limited – but with the explosion of the Internet, social media and digital marketing, the landscape has completely changed. In 2014, marketing teams are expected to spend $135 billion dollars on new digital marketing collateral alone, according to Social Media Today. In addition, revenues...READ MORE
While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is lower...READ MORE
90 Percent of Marketers are Launching Cross-Screen Marketing Plans in 2014…But Why?
How many devices do you own? One…two…three…or more? If you’re like most consumers, you’re wielding multiple devices like smartphones, tablets and PCs – many of them at the same time. In fact, 90 percent of consumers now move “sequentially” between different screens during...READ MORE