Apr
11

Secure Searches, ‘Not Provided’ and Why Not to Freak Out

April 11th, 2014 by

Chicken LittleChicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.

As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...

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Mar
19

Bigger Isn’t Always Better: The Advantages of Using a Nimble Agency

March 19th, 2014 by

A few decades ago, marketing channels were limited – but with the explosion of the Internet, social media and digital marketing, the landscape has completely changed. In 2014, marketing teams are expected to spend $135 billion dollars on new digital marketing collateral alone, according to Social Media Today. In addition, revenues...

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Mar
11

Showrooming: The Good, The Bad, and How Digital Marketers can Use It to Their Advantage

March 11th, 2014 by

While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is lower...

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Feb
25

Top-Notch Testing Techniques from IMLS

February 25th, 2014 by

The Internet Marketing Leadership Series(IMLS) is coming to Chicago this Thursday, Feburary 27th. At IMLS: Mad Men to Math Men, attendees will learn about the transformation from... READ MORE

Dec
17

Cross-Screen Marketing Plans will be on the Rise in 2014

December 17th, 2013 by

Cross- Screen Marketing90 Percent of Marketers are Launching Cross-Screen Marketing Plans in 2014…But Why?

How many devices do you own? One…two…three…or more? If you’re like most consumers, you’re wielding multiple devices like smartphones, tablets and PCs – many of them at the same time. In fact, 90 percent of consumers now move “sequentially” between different screens during...

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Oct
8

Digital Marketing in 2014: 5 Things I Learned at SMX

October 8th, 2013 by

SMXLast week, Rise Interactive Senior Internet Marketing Consultants Elliot Nam and Justin Garvin attended SMX East 2013 in New York City to learn cutting edge search marketing tactics from... READ MORE

SMX
Sep
9

Shark Tank Feeding Frenzy (Infographic)

September 9th, 2013 by

It’s Shark Tank Week! The hit show’s season premiere airs next Friday, September 20th. Here at Rise, getting into the Shark Tank festivities was best accomplished by putting our industry-leading analytics skills to work. Our analysts pried open the jaws of these sharks and collected data to identify trends in the behavior of each shark. We’ve collected our findings in this easy to read Infographic.

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Sep
3

Console Wars: Digital Marketing Opportunities Presented by Next-Gen Video Game Platforms

September 3rd, 2013 by

Playstation ControllerIn the 1980s, children played Atari and Nintendo while befuddled parents looked on impatiently, hoping their kids would go outside and play sports. In 2013, however, Mario, Sonic, and... READ MORE

Aug
26

Get Your Brand Drafted by the Fantasy Football Demographic

August 26th, 2013 by

Fantasy Football, two words long-synonymous with backyard barbecues, men entrenched on couches, and countless bowls of half-eaten chips and dip, has quickly become a money-making bullseye... READ MORE

Aug
16

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

August 16th, 2013 by

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their... READ MORE

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