Can the color green have a positive effect in marketing? Over the years, much has been insinuated about the polarizing influence of colors on the human psyche. While some dismiss the... READ MORE

Digital marketing articles often focus on the functional capacity of new technology in society, but at times neglect the psychological and sociological effects that occur on the... READ MORE

Content is king, but there’s so much of it that it can be overwhelming.

One of Rise Interactive’s new year’s resolutions for 2013 is to provide our followers with the content they... READ MORE

What will 2013 bring? Rise Interactive has the forecast, and we’re breaking it down into three influential categories: social media, paid search, and SEO. Read on!

Social Media

In... READ MORE

Returning to the office after a relaxing holiday comes with a challenge – getting through the piles of email clutter.  Many of us (in the agency world and elsewhere) get more email than... READ MORE

Want an alternative to waking up at 4:00AM to stand in line on Black Friday?

Giving Tuesday, a day dedicated to giving back and creating awareness for philanthropic activities... READ MORE

The launch of the new Twitter advertising model (launched 4/13/2010) provided a lot of buzz within the Internet marketing community this past week.  As a service to our readers Rise read... READ MORE