Reasons to Give your Marketing Plan a Thorough Spring Cleaning

May 8th, 2014 by

Spring CleaningAh, Spring. Flowers are blooming, the weather is (finally) breaking, and the possibilities are endless. But before you get too far into that daydream of twirling around in an open, grassy field, remember that Spring is about renewal and renewal takes work. As the months pass it’s easy to let your ambitious, beginning-of-the-year plans fade away. That’s why it’s important to update your marketing campaigns now. By giving your campaigns a Spring audit, you will likely garner more successful outcomes for the rest of the year.


Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April 1st, 2014 by

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense...


3 Marketing Strategies that can Help You Take Home the Gold during the 2014 Sochi Olympics

February 19th, 2014 by

With more than 26 million viewers worldwide, the Sochi Olympics offer a ton of potential to advertisers. Unfortunately, many businesses fail to take advantage of this marketing opportunity, mostly because a high-priced TV ad would put them in bankruptcy. However, you don’t need...


Google Contact Lens: More Data Than Meets the Eye

February 11th, 2014 by

As a team who lives by the mantra “Analytically Driven,” we’re always on the lookout for innovative ways other groups, even those outside the marketing sphere, embody that mindset. We collect fascinating stories of using data to evolve the understanding or efficiency of a process, dive deep into the core takeaways and learn how to apply those lessons to our own industry. Today we’ve got an example...


Lessons From Literature: 4 Fictional Heroes Who Should Consider Marketing Careers

February 6th, 2014 by

When you tell someone that you work in marketing or advertising, I’m guessing one of the first comments to follow has something to do with Mad Men. That show is simultaneously the best and worst thing to happen to our industry in the realm of...


CEO of Zappos, Tony Hsieh, invests $350 Million to Revitalize Downtown Las Vegas

January 30th, 2014 by

Running Your Digital Strategy like an NCAA Football Team

October 9th, 2013 by

Deciding on a cohesive digital strategy can be quite confusing, and it can be easy to overlook the importance of one segment. However, it is vital to use multiple channels together... READ MORE


Outsourcing Your Inbound: When It’s Time To Bring In the Experts

October 8th, 2013 by

It’s a jungle out there in the business world. Beyond the day-to-day challenges of running a company, there’s an additional—and sometimes seemingly insurmountable—hurdle to cross:... READ MORE


Marketing-palooza: How To Show Off Your Brand At Music Festivals

August 15th, 2013 by

Music Festival MarketingThere are places that you expect to find long lines of people waiting at music festivals: the entrance, the porta-potties and the beer tents, just to name a few. What may surprise you are... READ MORE


Brand Alchemy: How To Turn Negative Consumer Reviews Into Golden Opportunities

July 30th, 2013 by

Negative consumer reviews“Earned” media such as customer reviews are potent, persuasive, and personal—70 percent of global consumers trust online reviews to provide them with useful, credible information when... READ MORE

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