Jul
6

Minute with a Marketer: PetSmart’s Director of Mobile Strategy Talks Personalization

July 6th, 2015 by

This month’s Minute with a Marketer features Anthony Kim, director of mobile strategy for PetSmart, the leading retailer of pet products and services in North America. Kim is responsible for developing the mobile customer experience and app strategy for PetSmart’s associates and consumers.

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Jun
17

Inside the Millennial Mind: Our Consumer Focus Group Tells All

June 17th, 2015 by

It's no surprise that millennials are one of the most coveted generations for marketers. Gen Y (defined as those born between 1980 and 1999) represents more than a quarter of the U.S. population and boasts a total annual buying power of $200 billion.

Recently, Rise sat down with a panel of millennials at our Internet Marketing Leadership Series (IMLS) | Media event in Chicago. The panelists spanned from age 21 to 30, and while not a statistically significant sample size, they shared useful insights into how they interact with brands.

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Jun
15

Rise Races for Voices Against Brain Cancer

June 15th, 2015 by

Last month, more than 50 members of Rise Interactive, along with our family and friends, participated in the Voices Against Brain Cancer (VABC) 5K Run/Walk in Chicago’s Lincoln Park.

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Jun
8

Minute with a Marketer: Jordan Glassberg, VP of Digital Marketing and Business Development, TOMS

June 8th, 2015 by

In this month’s Minute with a Marketer, we’re talking with Jordan Glassberg, VP of digital marketing and business development for TOMS, about his role and issues facing the industry.

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Jun
2

Personalization: Connecting at the Moments that Matter

June 2nd, 2015 by

Throughout the past several years, marketers have been using more sophisticated levels of personalization. What was once novel, like adding customers’ names to email subject lines and display ads, is now considered table stakes.

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May
22

Help Rise Be Named the Moxie Awards’ Digital Agency of the Year!

May 22nd, 2015 by

We're honored to be selected as a Moxie Awards finalist for Digital Agency of the Year. Presented by Built In Chicago, the Moxie Awards recognize outstanding companies and individuals in digital. Please take a minute (we promise, it only takes one minute!) to visit the Moxie Awards voting page and vote for Rise Interactive as Digital Agency of the Year. Public voting ends on June 1, and then it will be in the judges' hands!

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May
12

Minute with a Marketer: Seth Combs, CMO & Co-founder, Sol Republic

May 12th, 2015 by

This month's featured marketer is Seth Combs, CMO and Co-founder of Sol Republic. Here's what Seth had to say about current industry challenges and Sol Republic's goal for the year.

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May
7

We’ve Expanded! Take a Look Inside Rise’s New Space

May 7th, 2015 by

In April, Rise formally unveiled our expanded office space at 1 S. Wacker Drive in Chicago. We have doubled our footprint in the building we’ve called home since 2012 and now occupy nearly 40,000 square feet. Within the next five years, our 130-person agency plans to fill this space with an additional 250 employees.

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May
8

Reasons to Give your Marketing Plan a Thorough Spring Cleaning

May 8th, 2014 by

Spring CleaningAh, Spring. Flowers are blooming, the weather is (finally) breaking, and the possibilities are endless. But before you get too far into that daydream of twirling around in an open, grassy field, remember that Spring is about renewal and renewal takes work. As the months pass it’s easy to let your ambitious, beginning-of-the-year plans fade away. That’s why it’s important to update your marketing campaigns now. By giving your campaigns a Spring audit, you will likely garner more successful outcomes for the rest of the year.

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Apr
1

Brands with a Sense of Humor: Best April Fool’s Pranks of 2013

April 1st, 2014 by

April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense...

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