Clicks, Calls, and Conversions: The Top 5 Secrets to Mobile PPC Success (webinar)

October 26th, 2015 by

According to Google, 70% of consumers performing searches on mobile phones say they click to call a business directly from a search result.  Rise's Ashmita Chatterjee recently joined ClickZ for a webinar on the growth of mobile PPC and best practices for incorporating calls into a paid search strategy.


What Does Google’s New Mobile-Friendly Update Mean for Your SEO?

April 3rd, 2015 by

As digital marketers, we all know the importance of Google’s elusive algorithm in our SEO efforts, as well as the fact it’s constantly changing. While some of these changes are minor and don’t have a noticeable impact on digital marketing strategies, others are worth taking the time to understand and address with an appropriate and proactive game plan.


Secure Searches, ‘Not Provided’ and Why Not to Freak Out

April 11th, 2014 by

Chicken LittleChicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.

As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...


3 Local Search Techniques That Will Be More Important in 2014

February 5th, 2014 by

Local SearchOver the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals...


Dusting for Digital Fingerprints

September 10th, 2013 by

In an episode of Mad Men, Sterling Cooper Draper Pryce holds a focus group to unearth what women really want when the agency is trying to win the Ponds’ Cold Cream business. When the... READ MORE

10 Seconds to Make an Impression

August 29th, 2013 by

You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view... READ MORE

One-Minute Explanation of the New Google Maps

July 29th, 2013 by

Key features of Google Maps 7, explained in one minute.

Google Maps 7Though Android users have been enjoying an updated Google Maps since early this month, iOS users had to wait until just over a... READ MORE

Help From Hova: What Digital Marketers Can Learn From Jay-Z

July 10th, 2013 by

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music... READ MORE

Jump Start 2013: Fitness Goes Digital

December 19th, 2012 by

Earlier this year, a report issued by the American Heart Association suggested that people found it easier to stay committed to and achieve their fitness goals if they used an electronic... READ MORE

Mobile Holiday Marketing [Infographic]

November 27th, 2012 by

With the holidays quickly approaching and the mobile usage consistently increasing, here is a snapshot of mobile trends for the holidays:

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