According to Google, 70% of consumers performing searches on mobile phones say they click to call a business directly from a search result. Rise's Ashmita Chatterjee recently joined ClickZ for a webinar on the growth of mobile PPC and best practices for incorporating calls into a paid search strategy.READ MORE
As digital marketers, we all know the importance of Google’s elusive algorithm in our SEO efforts, as well as the fact it’s constantly changing. While some of these changes are minor and don’t have a noticeable impact on digital marketing strategies, others are worth taking the time to understand and address with an appropriate and proactive game plan.READ MORE
Chicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.
As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...READ MORE
Over the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals...READ MORE
It’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music... READ MORE