Secure Searches, ‘Not Provided’ and Why Not to Freak Out

April 11th, 2014 by

Chicken LittleChicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.

As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...


3 Local Search Techniques That Will Be More Important in 2014

February 5th, 2014 by

Local SearchOver the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals...


Dusting for Digital Fingerprints

September 10th, 2013 by

In an episode of Mad Men, Sterling Cooper Draper Pryce holds a focus group to unearth what women really want when the agency is trying to win the Ponds’ Cold Cream business. When the... READ MORE


10 Seconds to Make an Impression

August 29th, 2013 by

You’ve probably heard of Snapchat; an app that allows users to share photos and videos with friends. You’re likely aware of the app’s defining feature; recipients are only able to view... READ MORE


One-Minute Explanation of the New Google Maps

July 29th, 2013 by

Key features of Google Maps 7, explained in one minute.

Google Maps 7Though Android users have been enjoying an updated Google Maps since early this month, iOS users had to wait until just over a... READ MORE


Help From Hova: What Digital Marketers Can Learn From Jay-Z

July 10th, 2013 by

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music... READ MORE


Jump Start 2013: Fitness Goes Digital

December 19th, 2012 by

Earlier this year, a report issued by the American Heart Association suggested that people found it easier to stay committed to and achieve their fitness goals if they used an electronic... READ MORE


Mobile Holiday Marketing [Infographic]

November 27th, 2012 by

With the holidays quickly approaching and the mobile usage consistently increasing, here is a snapshot of mobile trends for the holidays:

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Year in Review: Mobile Makes the Big Time

November 27th, 2012 by

If it wasn’t apparent before, 2012 made it clear that mobile, social and local marketing are deeply intertwined. People do more with their phones now than ever before: shopping,... READ MORE


4 Mobile Marketing Tactics You Should Know

September 26th, 2012 by

  Are you reading this on your smartphone or tablet? In developing countries, more than 50 percent of the population is comprised of mobile-only users. Even in developed countries like... READ MORE

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