Clicks, Calls, and Conversions: The Top 5 Secrets to Mobile PPC Success (webinar)

October 26th, 2015 by

According to Google, 70% of consumers performing searches on mobile phones say they click to call a business directly from a search result.  Rise's Ashmita Chatterjee recently joined ClickZ for a webinar on the growth of mobile PPC and best practices for incorporating calls into a paid search strategy.


The Report Editor Rises: What You Need to Know About Google AdWords’ Latest Tool

July 2nd, 2015 by

SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that. Over the next few months, Google is rolling out its brand new Report Editor in AdWords.


What Your Paid Search Strategy Can Learn from the Stock Market

April 13th, 2015 by

In the financial world, the faster one can achieve a position in the market, the better potential outcome there is for a return on investment. It is common practice to follow the moving average, which is a lagging indicator based on past prices. So what happens if you look at Google Adwords like a trader would look at the stock market?


Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

September 18th, 2014 by

Holiday Shopping with Product Listing AdsWith holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must for retailers, because they allow...


Secure Searches, ‘Not Provided’ and Why Not to Freak Out

April 11th, 2014 by

Chicken LittleChicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.

As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...


Google Shopping Campaign

March 21st, 2014 by

In February Google made its Google Shopping Campaign available world-wide.   What is Google Shopping Campaign? It is an alternative, more retail-centric approach to managing your PLAs.  Rather than relying on auto-targets assigned in Merchant Center to group and manage your PLA listings, Google Shopping Campaign allow you to see, group and manage your product listings right in the AdWords interface...


Making It to the Top in 2014 with Ad Extensions

January 21st, 2014 by

2013 was a year of many changes in Google, making the AdWords marketplace more competitive than ever.  At the same time, there are now more opportunities to make your ads even more impactful. 


Digital Shelf Domination

January 2nd, 2014 by

Digital Shelf SpaceYou walk into a local grocery store and decide it is time to restock your favorite cereal selections. Popular brand names are in your face as you stroll down the aisle – Frosted Flakes, Apple Jacks, Rice Krispies. Did this happen on accident? Were these brands randomly grouped together and haphazardly thrown on the shelf? The answer is no. These cereal brands...


Best Practices in Product Listing Ads

December 26th, 2013 by

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and PLAs is 83% more likely to convert than a consumer who is only exposed to text ads.


5 Steps To Higher Converting Landing Pages

December 10th, 2013 by

Landing Page ConfusionYour competitors are getting smarter and fiercer. More and more companies are learning why conversion rate optimization is the game changer in online marketing. Don’t fall behind! Here are the top things to test on your landing pages to skyrocket the...


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