Sep
16

Are Your PPC Ad URLs Pulling their Weight?

September 16th, 2014 by

Display URLs for PPC adsWhen creating a pay-per-click advertisement for the Web, there is a lot to consider, and marketers should be sure not to underestimate the importance of including a display URL. MOZ reminds readers that PPC ads only include a limited number of text lines to work with, so search-engine marketers should take advantage of...

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Apr
11

Secure Searches, ‘Not Provided’ and Why Not to Freak Out

April 11th, 2014 by

Chicken LittleChicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.

As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...

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Mar
21

Google Shopping Campaign

March 21st, 2014 by

In February Google made its Google Shopping Campaign available world-wide.   What is Google Shopping Campaign? It is an alternative, more retail-centric approach to managing your PLAs.  Rather than relying on auto-targets assigned in Merchant Center to group and manage your PLA listings, Google Shopping Campaign allow you to see, group and manage your product listings right in the AdWords interface...

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Jan
21

Making It to the Top in 2014 with Ad Extensions

January 21st, 2014 by

2013 was a year of many changes in Google, making the AdWords marketplace more competitive than ever.  At the same time, there are now more opportunities to make your ads even more impactful. 

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Jan
2

Digital Shelf Domination

January 2nd, 2014 by

Digital Shelf SpaceYou walk into a local grocery store and decide it is time to restock your favorite cereal selections. Popular brand names are in your face as you stroll down the aisle – Frosted Flakes, Apple Jacks, Rice Krispies. Did this happen on accident? Were these brands randomly grouped together and haphazardly thrown on the shelf? The answer is no. These cereal brands...

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Dec
26

Best Practices in Product Listing Ads

December 26th, 2013 by

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and PLAs is 83% more likely to convert than a consumer who is only exposed to text ads.

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Dec
10

5 Steps To Higher Converting Landing Pages

December 10th, 2013 by

Landing Page ConfusionYour competitors are getting smarter and fiercer. More and more companies are learning why conversion rate optimization is the game changer in online marketing. Don’t fall behind! Here are the top things to test on your landing pages to skyrocket the...

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Dec
5

“Undo Changes” Added to AdWords

December 5th, 2013 by

Google AdWordsEveryone makes mistakes. Google AdWords just made it a lot easier to fix these mistakes with a new feature in its Change History reports. Now, for simple changes such as budget and bid adjustments, you can simply press the ‘Undo Changes’ button...

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Nov
26

Failing to Prepare Is Preparing To Fail

November 26th, 2013 by

The holiday season is fast approaching, and for those of us in the paid search world it is vital to have the proper strategy in place. Search volume for the perfect gifts will skyrocket as consumers begin to shop for holiday gifts, and brands who successfully optimize their campaigns can expect to see a large lift in overall revenue.  According to emarketer.com, e-commerce sales are anticipated to reach $262.3 billion (up 16.4 percent from a year ago) in 2013. Narrow it down to just the holiday season (November and December), and e-commerce sites are forecasted to generate $61.8 billion in sales this year, a 15.1 percent increase from the 2012 holiday shopping season...

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Nov
5

Help Your Paid Search Campaign Reach the Playoffs

November 5th, 2013 by

Like paid search marketing, fantasy football consumes stacks of our money and hours of our lives. It can lead to celebration and expletives. It is fun if you win, but to win you must work hard and put the time in to get great results. Unlike the ubiquitous March Madness...

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