The Marriage of TV Advertising and Search Engine Marketing

February 10th, 2016 by

This time of year, major brands tend to focus on how they can reach consumers through high-budget television commercials. With the Super Bowl and its emphasis on TV behind us, it’s time to think about how marketers can make their TV campaigns even more impactful, whether or not it’s football season.

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Display and Paid Search: A Digital Marketing Super Duo

December 16th, 2015 by

Recently, there has been much debate and discussion around paid search and display advertising. For those of you managing search engine marketing (SEM) campaigns, you may have cursed at Search Engine Land’s recent headline, “The 5 Reasons Paid Search Will be Second Behind Display Starting Next Year.” Let me assure you that this is not a bad thing, or at least it shouldn’t be. In fact, your display and paid search channels can – and should – work together for the greater good of your brand’s digital marketing efforts.

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Clicks, Calls, and Conversions: The Top 5 Secrets to Mobile PPC Success (webinar)

October 26th, 2015 by

According to Google, 70% of consumers performing searches on mobile phones say they click to call a business directly from a search result.  Rise's Ashmita Chatterjee recently joined ClickZ for a webinar on the growth of mobile PPC and best practices for incorporating calls into a paid search strategy.

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The Report Editor Rises: What You Need to Know About Google AdWords’ Latest Tool

July 2nd, 2015 by

SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that. Over the next few months, Google is rolling out its brand new Report Editor in AdWords.

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What Your Paid Search Strategy Can Learn from the Stock Market

April 13th, 2015 by

In the financial world, the faster one can achieve a position in the market, the better potential outcome there is for a return on investment. It is common practice to follow the moving average, which is a lagging indicator based on past prices. So what happens if you look at Google Adwords like a trader would look at the stock market?

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Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

September 18th, 2014 by

Holiday Shopping with Product Listing AdsWith holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must for retailers, because they allow...

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Secure Searches, ‘Not Provided’ and Why Not to Freak Out

April 11th, 2014 by

Chicken LittleChicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.

As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...

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Google Shopping Campaign

March 21st, 2014 by

In February Google made its Google Shopping Campaign available world-wide.   What is Google Shopping Campaign? It is an alternative, more retail-centric approach to managing your PLAs.  Rather than relying on auto-targets assigned in Merchant Center to group and manage your PLA listings, Google Shopping Campaign allow you to see, group and manage your product listings right in the AdWords interface...

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Making It to the Top in 2014 with Ad Extensions

January 21st, 2014 by

2013 was a year of many changes in Google, making the AdWords marketplace more competitive than ever.  At the same time, there are now more opportunities to make your ads even more impactful. 

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Digital Shelf Domination

January 2nd, 2014 by

Digital Shelf SpaceYou walk into a local grocery store and decide it is time to restock your favorite cereal selections. Popular brand names are in your face as you stroll down the aisle – Frosted Flakes, Apple Jacks, Rice Krispies. Did this happen on accident? Were these brands randomly grouped together and haphazardly thrown on the shelf? The answer is no. These cereal brands...

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