Understanding the Difference Between Google Adwords and Bing Ads Quality Scores

May 23rd, 2016 by

Quality score is a key term in the paid search realm. While it may sound innocuous, understanding how quality scores are calculated and the impact they have on your campaigns is integral to running a high performance paid search strategy.

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The Future of Search Marketing: The 2016 Forrester Search Wave

April 14th, 2016 by

In March, Forrester released its latest Search Marketing Wave report, the first since 2012. From our experience and Forrester's insights, we've gathered a few areas of focus for a successful and scalable search strategy.

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Minute with a Marketer: ForSaleByOwner’s Lisa Edwards Shares How to Stay Competitive

April 7th, 2016 by

This month, we’re featuring Lisa Edwards, head of marketing at ForSaleByOwner. Lisa shares where marketing is headed, how companies can stay competitive in a constantly evolving landscape, and more.

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Google AdWords Draft Campaigns: A Better Way to A/B Test!

March 10th, 2016 by

Recently, our team at Rise gained access to a closed beta version of a new, complementary tool from Google, draft campaigns. This new feature is gradually rolling out to AdWords accounts, and we were excited to take it for a test drive to see how it can even further enhance our testing capabilities and the success of our clients’ campaigns.

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The Disappearance of Google Sidebar Ads

March 3rd, 2016 by

Google made a substantial announcement at the end of last month, announcing that it was getting rid of sidebar ads. This means search ads will no longer show on the right side of Google’s results page. Instead, four ads will appear at the top of the page and three ads at the bottom.

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The Marriage of TV Advertising and Search Engine Marketing

February 10th, 2016 by

This time of year, major brands tend to focus on how they can reach consumers through high-budget television commercials. With the Super Bowl and its emphasis on TV behind us, it’s time to think about how marketers can make their TV campaigns even more impactful, whether or not it’s football season.

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Display and Paid Search: A Digital Marketing Super Duo

December 16th, 2015 by

Recently, there has been much debate and discussion around paid search and display advertising. For those of you managing search engine marketing (SEM) campaigns, you may have cursed at Search Engine Land’s recent headline, “The 5 Reasons Paid Search Will be Second Behind Display Starting Next Year.” Let me assure you that this is not a bad thing, or at least it shouldn’t be. In fact, your display and paid search channels can – and should – work together for the greater good of your brand’s digital marketing efforts.

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Clicks, Calls, and Conversions: The Top 5 Secrets to Mobile PPC Success (webinar)

October 26th, 2015 by

According to Google, 70% of consumers performing searches on mobile phones say they click to call a business directly from a search result.  Rise's Ashmita Chatterjee recently joined ClickZ for a webinar on the growth of mobile PPC and best practices for incorporating calls into a paid search strategy.

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The Report Editor Rises: What You Need to Know About Google AdWords’ Latest Tool

July 2nd, 2015 by

SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that. Over the next few months, Google is rolling out its brand new Report Editor in AdWords.

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What Your Paid Search Strategy Can Learn from the Stock Market

April 13th, 2015 by

In the financial world, the faster one can achieve a position in the market, the better potential outcome there is for a return on investment. It is common practice to follow the moving average, which is a lagging indicator based on past prices. So what happens if you look at Google Adwords like a trader would look at the stock market?

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