Google Customer Match Is Here! So What Does It Mean For Your Brand?

October 14th, 2015 by

It was announced last week that the long-awaited Google Customer Match has launched! This is one of the biggest enhancements to ever hit Google AdWords, and at Rise, we can’t wait to start incorporating the feature within our clients’ search campaigns. 


What Does Google’s New Mobile-Friendly Update Mean for Your SEO?

April 3rd, 2015 by

As digital marketers, we all know the importance of Google’s elusive algorithm in our SEO efforts, as well as the fact it’s constantly changing. While some of these changes are minor and don’t have a noticeable impact on digital marketing strategies, others are worth taking the time to understand and address with an appropriate and proactive game plan.


Video Optimization Best Practices for YouTube

March 11th, 2015 by

YouTube Upload Optimization

As more and more consumers adopt the “unplugged” lifestyle of consuming their TV and video content via their wireless devices and the internet, brands are scrambling to ramp-up their digital video strategy...


Site Speed is Tripping Up Your Traffic

March 5th, 2015 by

Site Speed

The internet has been buzzing recently about K Neeraj Kayastha’s discovery of red “Slow” labels implemented on select Google Mobile search results.  Barry Schwartz, Search Engine Land’s News Editor, brought attention to Kayastha's insights and explained that this new label is related to how long a site takes to load...


Top 3 Site Design Errors That Kill Organic Traffic

February 10th, 2015 by

SEO DeathWebsites are not meant to be static properties. Updates and redesigns that add useful new content and improve upon the user's experience on the site are vital to the health of any web property. Visitors are motivated to return to your page often to get new information and see what's changed...


What You Didn’t Know About CTR

November 21st, 2014 by

Mobile Search CTR

It’s common knowledge that where you’re positioned in the search engine has a significant impact on click-through rate (CTR). While we’ve always known that search engine rankings play a role in CTR, a recent study released by seoClarity illustrates exactly how much of an impact. This study breaks down how ranking positions affect CTR for both mobile and desktop search results. With mobile traffic tailing desktop traffic with more than 30% of all internet activity, this study begins to shine light on the mysteries of mobile CTR behavior.


The Continuing Importance of Internet Yellow Pages

October 8th, 2014 by

Yellow PagesWhile Google My Business has getting most of the attention lately in the local SEO world, the original local listing, internet yellow pages (IYP), still plays an important role in the local landscape.  Even though traffic to IYPs has been on a steady decline for a few years, their influence in local rankings is critical...


3 Local SEO Strategies No Business Should Overlook

August 8th, 2014 by

Local SearchIt’s no secret: Showing up at the top of Google’s local listings and “map pack” can be more lucrative than first-page organic ranks. In fact, these results display above organic results on mobile devices, and since 56 percent of people on earth now own a...


One-Minute Explanation of Google’s Panda 4.0

May 27th, 2014 by

Panda 4.0Panda 4.0

On May 20th, Matt Cutts announced on Twitter that Google was rolling out Panda 4.0.  Although Panda generally has rolling-updates on a monthly basis, this is a major update and Google is officially calling it Panda 4.0. The job of Panda is to filter out sites with bad or “thin” content. These sites do not provide...


How to Build a Successful SEO Strategy & Infrastructure

April 29th, 2014 by

SEO StrategyI often get asked what it takes to develop a successful SEO strategy and whether or not SEO capabilities should be built in-house.  There is no right answer; much of this depends on the resources a company has available. Let’s take a look at the SEO factors needed for success:


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