Apr
23

Google Author Rank and the Importance of Content Marketing

April 23rd, 2014 by

Google Author RankThere was a time when the best way to gain attention for a piece of writing, art or video was simply to make the best product possible. Then came the first 10 years of Internet search engines, when the limitations of computer algorithms made it impossible to get content noticed without stuffing it to the brim with keywords.

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Apr
9

Evolving Google Algorithms: Famous Google Penalty Horror Stories

April 9th, 2014 by

It’s an SEO’s worse nightmare: You log in to Google Analytics to find traffic for a flagship site has completely fallen off. Dashing off to Webmaster tools, you see all its pages are ranking in the nosebleed section of search results. And, worst of all, not only is no one visiting your site, clicking your ads, inquiring about a quote or ordering widgets...

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Mar
6

An International Company Deserves an International Website

March 6th, 2014 by

In a lot of ways, the Internet has helped make the world just a little bit smaller.  We can now access content from around the world; whether that means watching a Norwegian music video about a fox or accessing the latest business news from South Africa, globalization has certainly been impacted by the invention of the Internet.  If people...

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Feb
5

3 Local Search Techniques That Will Be More Important in 2014

February 5th, 2014 by

Local SearchOver the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals...

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Oct
3

One-Minute Explanation of the Google Hummingbird Search Algorithm Update

October 3rd, 2013 by

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:

 

Hummingbird is the new search algorithm that Google... READ MORE

Aug
28

Digital Marketing Daydream: Cali Style

August 28th, 2013 by
Expand [+]

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we... READ MORE

Aug
16

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

August 16th, 2013 by

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their... READ MORE

Jul
23

Brands that Are Content Marketing Kings

July 23rd, 2013 by

Content MarketingIt is no secret that content marketing is more and more important in terms of building customer relationships, developing customer loyalty, increasing sales, building your brand, and... READ MORE

Jul
19

How to Utilize Crowdsourcing in Your Brand’s Digital Marketing Strategy

July 19th, 2013 by

CrowdsourcingThe development of creative work that represents your brand is an important step in exposing your message to the public. In the past, this meant sitting through meetings with advertising... READ MORE

Jun
24

How Google Conversational Search Can Change Search Marketing

June 24th, 2013 by

Google Conversational Search Microphone

People have been speaking to—or yelling at—their computers for years, but thanks to the rise of voice recognition technology, search marketing is about to join the conversation. At... READ MORE

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