The Continuing Importance of Internet Yellow Pages

October 8th, 2014 by

Yellow PagesWhile Google My Business has getting most of the attention lately in the local SEO world, the original local listing, internet yellow pages (IYP), still plays an important role in the local landscape.  Even though traffic to IYPs has been on a steady decline for a few years, their influence in local rankings is critical...


3 Local SEO Strategies No Business Should Overlook

August 8th, 2014 by

Local SearchIt’s no secret: Showing up at the top of Google’s local listings and “map pack” can be more lucrative than first-page organic ranks. In fact, these results display above organic results on mobile devices, and since 56 percent of people on earth now own a...


How to Build a Successful SEO Strategy & Infrastructure

April 29th, 2014 by

SEO StrategyI often get asked what it takes to develop a successful SEO strategy and whether or not SEO capabilities should be built in-house.  There is no right answer; much of this depends on the resources a company has available. Let’s take a look at the SEO factors needed for success:


Google Author Rank and the Importance of Content Marketing

April 23rd, 2014 by

Google Author RankThere was a time when the best way to gain attention for a piece of writing, art or video was simply to make the best product possible. Then came the first 10 years of Internet search engines, when the limitations of computer algorithms made it impossible to get content noticed without stuffing it to the brim with keywords.


Evolving Google Algorithms: Famous Google Penalty Horror Stories

April 9th, 2014 by

It’s an SEO’s worse nightmare: You log in to Google Analytics to find traffic for a flagship site has completely fallen off. Dashing off to Webmaster tools, you see all its pages are ranking in the nosebleed section of search results. And, worst of all, not only is no one visiting your site, clicking your ads, inquiring about a quote or ordering widgets...


An International Company Deserves an International Website

March 6th, 2014 by

In a lot of ways, the Internet has helped make the world just a little bit smaller.  We can now access content from around the world; whether that means watching a Norwegian music video about a fox or accessing the latest business news from South Africa, globalization has certainly been impacted by the invention of the Internet.  If people...


3 Local Search Techniques That Will Be More Important in 2014

February 5th, 2014 by

Local SearchOver the last seven years, the techniques that marketers use to enhance local search results have evolved. Today’s strategies are more intricate than those of the past, with special focus on webpage formatting, keyword placement and geographic signals...


One-Minute Explanation of the Google Hummingbird Search Algorithm Update

October 3rd, 2013 by

Google Hummingbird

Google announced its Hummingbird Search Algorithm Update on September 26th. Here are the details, explained in one minute:


Hummingbird is the new search algorithm that Google... READ MORE


Digital Marketing Daydream: Cali Style

August 28th, 2013 by

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we... READ MORE

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Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

August 16th, 2013 by

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their... READ MORE

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