YouSnooze, YouLose: Why Marketers Can’t Afford to Skip on YouTube

February 5th, 2015 by

Snooze, You LoseVideo production and consumption is exploding, with over 100 hours of video uploaded every minute and over 6 billion hours of video watched every month. In fact, eMarketer reports that the US audience for digital video will surpass 200 million in 2015, making up almost two-thirds of the entire population...


Five Social Media Habits to Leave Behind in 2015

December 18th, 2014 by

Social Habits to Ditch in 2015

If you’re hoping to boost your social presence in 2015, you might want to let some of your 2014 habits go and develop new ones for success in the New Year. Check out these five tips from Rise’s social media team to help you move forward in 2015...


4 Proven Ways to Gain Followers on Twitter

September 11th, 2014 by

Gathering Twitter Followers

What do Katy Perry, Justin Bieber and Barack Obama all have in common? According to Twitaholic, they all make up the list of the three most popular personalities on Twitter.

Topping the chart at number one is Perry with more than 56 million followers, and Obama falls in third place, after Bieber’s 54 million followers, with nearly 46 million. The ability to potentially access tens of millions of people with just a few simple keystrokes is an advantage of the Digital Age that businesses can’t...


One-Minute Explanation of Twitter’s Analytics Revamp

July 31st, 2014 by

Twitter AnalyticsTwitter recently revamped its free analytics data for verified users, Twitter Card publishers and advertisers. The goal is simple: to provide users with the information they need to optimize the benefits they reap from using Twitter...


What does the Future Hold for Social Media?

July 1st, 2014 by

Anthony WeinerIn my last post, I blessed you with this riveting exploration of social media’s past. Besides providing an opportunity to take a crack at some low hanging fruit --  Friendster & MySpace -- my meditations led me to draw some key insights from the success and failures of declining social platforms. Let’s take a look at how we’ve been moving forward with those lessons in mind.


The CIA Sends Its First Tweet

June 6th, 2014 by

Although The White House has been tweeting since April 2009 and @NASA since December 2007, The Central Intelligence Agency today gave its voice a digital identity and started tweeting.


Will Happy make McDonald’s Smile?

June 5th, 2014 by

Happy, the McDonald's Happy Meal MascotMcDonald’s is putting a face to its Happy Meals in an attempt to bring fun and excitement to kids’ meals. Meet Happy, who will also serve as an ambassador for balanced and wholesome eating. Happy will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice...


3 Things You Didn’t Know You Could Do With LinkedIn

June 3rd, 2014 by

LinkedInAfter attracting more than 225 million users, LinkedIn has definitely left its mark on social media and professional networking. Still, company co-founder Reid Hoffman says that few people understand how to use the site to its full potential...


Why Bother with a Business Instagram?

May 15th, 2014 by

Business InstagramFor most marketers Instagram is an elusive concept. It’s kind of like Facebook and kind of like Twitter and all about photos. With no paid post options and as the newest social media tool, it’s understandable that most companies have shied away from a business Instagram in the past.


Best Practices That Can Help Any Business: YouTube Optimization & More

May 13th, 2014 by

YouTube Best PracticesFrom laptops to smartphones and tablets, the millennial generation seems absolutely obsessed with screens. Despite all these new gadgets and technologies, most people believed that the original screen, the television, would remain the most popular media outlet through the decades. Today, though, YouTube and portable devices...


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