Jul
31

One-Minute Explanation of Twitter’s Analytics Revamp

July 31st, 2014 by

Twitter AnalyticsTwitter recently revamped its free analytics data for verified users, Twitter Card publishers and advertisers. The goal is simple: to provide users with the information they need to optimize the benefits they reap from using Twitter...

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Jul
1

What does the Future Hold for Social Media?

July 1st, 2014 by

Anthony WeinerIn my last post, I blessed you with this riveting exploration of social media’s past. Besides providing an opportunity to take a crack at some low hanging fruit --  Friendster & MySpace -- my meditations led me to draw some key insights from the success and failures of declining social platforms. Let’s take a look at how we’ve been moving forward with those lessons in mind.

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Jun
6

The CIA Sends Its First Tweet

June 6th, 2014 by

Although The White House has been tweeting since April 2009 and @NASA since December 2007, The Central Intelligence Agency today gave its voice a digital identity and started tweeting.

The... READ MORE

Jun
5

Will Happy make McDonald’s Smile?

June 5th, 2014 by

Happy, the McDonald's Happy Meal MascotMcDonald’s is putting a face to its Happy Meals in an attempt to bring fun and excitement to kids’ meals. Meet Happy, who will also serve as an ambassador for balanced and wholesome eating. Happy will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice...

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Jun
3

3 Things You Didn’t Know You Could Do With LinkedIn

June 3rd, 2014 by

LinkedInAfter attracting more than 225 million users, LinkedIn has definitely left its mark on social media and professional networking. Still, company co-founder Reid Hoffman says that few people understand how to use the site to its full potential...

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May
15

Why Bother with a Business Instagram?

May 15th, 2014 by

Business InstagramFor most marketers Instagram is an elusive concept. It’s kind of like Facebook and kind of like Twitter and all about photos. With no paid post options and as the newest social media tool, it’s understandable that most companies have shied away from a business Instagram in the past.

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May
13

Best Practices That Can Help Any Business: YouTube Optimization & More

May 13th, 2014 by

YouTube Best PracticesFrom laptops to smartphones and tablets, the millennial generation seems absolutely obsessed with screens. Despite all these new gadgets and technologies, most people believed that the original screen, the television, would remain the most popular media outlet through the decades. Today, though, YouTube and portable devices...

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Apr
18

Lessons from the History of Social Media

April 18th, 2014 by

 friendsterSocial media marketing is a vast and complicated concept. I, like many from my generation, have a variety of social platforms listed under the “Skills” section of my resume -- this of course means that we spend more time using them than doing actual work, and must thusly qualify as some level of proficient -- and yet, “Social Media Expert” is an increasingly hard sell. It seems like every month one of the pre-existing outlets implements a paradigm shifting update, and every year there’s a new hot social app or site; anyone who claims unilateral expertise is a liar.

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Feb
11

New Klout Changes: Measurement to Content

February 11th, 2014 by

I’ve personally been a fan of Klout for some time, as it was always there to fuel my ego when needed. For those of you not familiar with Klout, it is (or more appropriately “was”) an influence tracking tool that measures your influence based...

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Jan
23

5 Trends in Social Video Marketing

January 23rd, 2014 by

Facebook VideoJust when marketing companies were starting to master the promotional benefits of social networking sites, a new trend is introducing an entirely new approach to social media advertising. The boom of Vine, YouTube and Instagram...

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