Nov
21

Analytical Evolution

November 21st, 2013 by
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Explore this timeline of Google's web analtyics platforms to learn more about how analytical technologies have evolved over the years. You can also visit our Universal Analytics informational page to learn more about Google's newest iteration of their analytics services.

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Nov
7

Differentiation Through Information: How to Creatively Use Consumer Data

November 7th, 2013 by

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation...

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Oct
24

Digital Marketing Daydream: I Love NY

October 24th, 2013 by
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The Rise Team has been hard at work preparing for a visit to the Big Apple for Ad:Tech on November 6th and 7th . With so much anticipation in the air, we couldn't help but let our minds drift off to the busy streets and vibrant sights of New York City . Even while daydreaming we can't get digital marketing off the brain and our ponderings led to the creation of this cool infographic.

Please let us know if you agree with our analysis in the comments.

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Sep
24

Size Matters: What Big Data Means for Your Business

September 24th, 2013 by

Big DataDid you know the term “Big Data” has negative connotations? If you search the term “big data”, Dictionary.com defines it as “data sets, typically consisting of billions or trillions of... READ MORE

Sep
17

One-Minute Explanation of Google’s Universal Analytics

September 17th, 2013 by

Google’s new analytics platform, explained in one minute:
 

Universal Analytics, in public beta, is an updated version of Google Analytics that aims to focus on visitors, rather... READ MORE

Sep
10

Dusting for Digital Fingerprints

September 10th, 2013 by

In an episode of Mad Men, Sterling Cooper Draper Pryce holds a focus group to unearth what women really want when the agency is trying to win the Ponds’ Cold Cream business. When the... READ MORE

Aug
28

Digital Marketing Daydream: Cali Style

August 28th, 2013 by
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The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we... READ MORE

Aug
26

Get Your Brand Drafted by the Fantasy Football Demographic

August 26th, 2013 by

Fantasy Football, two words long-synonymous with backyard barbecues, men entrenched on couches, and countless bowls of half-eaten chips and dip, has quickly become a money-making bullseye... READ MORE

Jul
10

Help From Hova: What Digital Marketers Can Learn From Jay-Z

July 10th, 2013 by

Woman Listening to MusicIt’s that connection that can give consumers a reason to buy and support your brand. To see innovative marketing campaigns in action, you don’t have to look any further than the music... READ MORE

Jul
1

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

July 1st, 2013 by

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is... READ MORE

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