Technology Showcase: Attribution Solutions

November 23rd, 2015 by

We invited leaders from three different solutions providers to take part in our Technology Showcase at our analytics-focused Internet Marketing Leadership Series. These individuals explained their solutions, presented case studies, and participated in a panel discussion on the current state of attribution. Below are some of the key features and highlights of each of these technologies.


Fashion Digital New York: Creating a Testing Culture

November 13th, 2015 by

As today’s most successful marketers know, gone are the days of product teams, designers, and marketers fighting over what “looks better” when launching a new website. I recently spoke on a panel at Fashion Digital New York about the importance of A/B testing in growing your business.


Stepping Away from the Whiteboard: Data-driven Audience Personas

October 22nd, 2015 by

Creating well-developed audience personas is a key element in providing any sort of relevant and meaningful experiences for your customers. As the marketing landscape has shifted and marketers have been able to gather more information on their customers, an opportunity has arisen to move from creating audience personas based on what you think you know about a customer segment, to letting data and insights shape those personas.


Driving Marketing Strategy Through Customer Insights

October 13th, 2015 by

Check out this gifographic to get started thinking about how you can best align your data to better understand your customers and begin building an actionable analytics strategy.


2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

October 6th, 2014 by

Closed-Loop Marketing

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking a customer...


3 Benefits of Personalizing Your Marketing Efforts

August 20th, 2014 by

Personalized MarketingHave you ever visited a business and been absolutely swept off your feet? Maybe the salespeople went out of their way to open the door, called you by name, or remembered your usual order. Whatever the case, personalized service leaves a lasting impact that...


5 User Experience Strategies for Striking a Balance Between Website Personalization and Privacy

June 24th, 2014 by

Privacy and Personalization

It’s no secret that consumers crave a custom experience through site personalization. After all, with so many systems now automated by machines, that personal touch only humans can provide is refreshing once in a while. If you run a website, you may think of its daily visitors as nothing more than anonymous clicks, but...


Analytical Evolution

November 21st, 2013 by

Explore this timeline of Google's web analtyics platforms to learn more about how analytical technologies have evolved over the years. You can also visit our Universal Analytics informational page to learn more about Google's newest iteration of their analytics services.

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Differentiation Through Information: How to Creatively Use Consumer Data

November 7th, 2013 by

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation...


Digital Marketing Daydream: I Love NY

October 24th, 2013 by

The Rise Team has been hard at work preparing for a visit to the Big Apple for Ad:Tech on November 6th and 7th . With so much anticipation in the air, we couldn't help but let our minds drift off to the busy streets and vibrant sights of New York City . Even while daydreaming we can't get digital marketing off the brain and our ponderings led to the creation of this cool infographic.

Please let us know if you agree with our analysis in the comments.

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