Minute with a Marketer: Univision’s VP, Audience Development Shares the Importance of the Right Data

February 2nd, 2016 by

In this edition of Minute with a Marketer, we talk with Greg Weinstein, Vice President of Audience Development at Univision Communications Inc. (UCI).

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Understanding Your Level of Analytics Maturity

January 14th, 2016 by

As you start working toward your 2016 goals, it is a perfect time to evaluate how you will use data and analytics in the new year. The best way to get started? Pinpoint where your organization falls within the analytics maturity model.

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Rise Enhances Its Cross-Channel Personalization Capabilities with Acquisition of SimpleRelevance

December 7th, 2015 by

Rise has acquired leading personalization platform SimpleRelevance. This acquisition allows us to enhance our cross-channel personalization capabilities, enabling us to use machine learning and predictive analytics to achieve the highest level of personalization possible for brands’ digital marketing messages.

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Technology Showcase: Attribution Solutions

November 23rd, 2015 by

We invited leaders from three different solutions providers to take part in our Technology Showcase at our analytics-focused Internet Marketing Leadership Series. These individuals explained their solutions, presented case studies, and participated in a panel discussion on the current state of attribution. Below are some of the key features and highlights of each of these technologies.

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Fashion Digital New York: Creating a Testing Culture

November 13th, 2015 by

As today’s most successful marketers know, gone are the days of product teams, designers, and marketers fighting over what “looks better” when launching a new website. I recently spoke on a panel at Fashion Digital New York about the importance of A/B testing in growing your business.

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Stepping Away from the Whiteboard: Data-driven Audience Personas

October 22nd, 2015 by

Creating well-developed audience personas is a key element in providing any sort of relevant and meaningful experiences for your customers. As the marketing landscape has shifted and marketers have been able to gather more information on their customers, an opportunity has arisen to move from creating audience personas based on what you think you know about a customer segment, to letting data and insights shape those personas.

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Driving Marketing Strategy Through Customer Insights

October 13th, 2015 by

Check out this gifographic to get started thinking about how you can best align your data to better understand your customers and begin building an actionable analytics strategy.

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2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

October 6th, 2014 by

Closed-Loop Marketing

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking a customer...

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3 Benefits of Personalizing Your Marketing Efforts

August 20th, 2014 by

Personalized MarketingHave you ever visited a business and been absolutely swept off your feet? Maybe the salespeople went out of their way to open the door, called you by name, or remembered your usual order. Whatever the case, personalized service leaves a lasting impact that...

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5 User Experience Strategies for Striking a Balance Between Website Personalization and Privacy

June 24th, 2014 by

Privacy and Personalization

It’s no secret that consumers crave a custom experience through site personalization. After all, with so many systems now automated by machines, that personal touch only humans can provide is refreshing once in a while. If you run a website, you may think of its daily visitors as nothing more than anonymous clicks, but...

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