2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

October 6th, 2014 by

Closed-Loop Marketing

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking a customer...


3 Benefits of Personalizing Your Marketing Efforts

August 20th, 2014 by

Personalized MarketingHave you ever visited a business and been absolutely swept off your feet? Maybe the salespeople went out of their way to open the door, called you by name, or remembered your usual order. Whatever the case, personalized service leaves a lasting impact that...


5 User Experience Strategies for Striking a Balance Between Website Personalization and Privacy

June 24th, 2014 by

Privacy and Personalization

It’s no secret that consumers crave a custom experience through site personalization. After all, with so many systems now automated by machines, that personal touch only humans can provide is refreshing once in a while. If you run a website, you may think of its daily visitors as nothing more than anonymous clicks, but...


Analytical Evolution

November 21st, 2013 by

Explore this timeline of Google's web analtyics platforms to learn more about how analytical technologies have evolved over the years. You can also visit our Universal Analytics informational page to learn more about Google's newest iteration of their analytics services.

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Differentiation Through Information: How to Creatively Use Consumer Data

November 7th, 2013 by

When Kellogg’s Pop Tarts marketing team began looking for artists to headline its Crazy Good Summer concert series this year, it didn’t refer to the latest Billboard 200 chart or solicit suggestions from friends on Facebook. Instead, the brand partnered with concert ticket seller Live Nation...


Digital Marketing Daydream: I Love NY

October 24th, 2013 by

The Rise Team has been hard at work preparing for a visit to the Big Apple for Ad:Tech on November 6th and 7th . With so much anticipation in the air, we couldn't help but let our minds drift off to the busy streets and vibrant sights of New York City . Even while daydreaming we can't get digital marketing off the brain and our ponderings led to the creation of this cool infographic.

Please let us know if you agree with our analysis in the comments.

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Size Matters: What Big Data Means for Your Business

September 24th, 2013 by

Big DataDid you know the term “Big Data” has negative connotations? If you search the term “big data”, Dictionary.com defines it as “data sets, typically consisting of billions or trillions of... READ MORE


One-Minute Explanation of Google’s Universal Analytics

September 17th, 2013 by

Google’s new analytics platform, explained in one minute:

Universal Analytics, in public beta, is an updated version of Google Analytics that aims to focus on visitors, rather... READ MORE


Dusting for Digital Fingerprints

September 10th, 2013 by

In an episode of Mad Men, Sterling Cooper Draper Pryce holds a focus group to unearth what women really want when the agency is trying to win the Ponds’ Cold Cream business. When the... READ MORE


Digital Marketing Daydream: Cali Style

August 28th, 2013 by

The Rise Team has been hard at work preparing for a visit to The Golden State for the Search Engine Strategies(SES) Expo and Forrester's Forum. With so much anticipation in the air, we... READ MORE

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