Recently, I did a comparison of several of the most prominent and widely used Affiliate marketing networks available in order to help our clients in the decision-making process. Once you decide to get involved with an Affiliate network to advertise your business, there are several factors to consider when choosing one. Below are a couple of the most important factors you should consider before you make your decision. (more…)

For some time, brick and mortar stores have complained about the fact that they have to pay sales tax while online retailers are released from this requirement, placing the burden on the purchaser to disclose their online purchase and pay the relevant sales tax, which many (if not most) purchasers don’t bother doing.  Bottom line – the cost for products from online-only (or out-of-state) retailers is less than brick and mortar stores.  Considering this advantage, many offline retailers are lobbying to change the current tax system. (more…)

Apple recently unveiled iAd, which is its new mobile advertising platform. Here are a few of iAd’s features and specs:

- Designed for Apple devices (iPhone, iPad, & iPod)

- Built into Apple’s OS

- An ad let’s you stay in the application while it’s still running

- Implements rich media

- Apple sells and hosts the ads

- 60% of Ad Revenues go to developers

(more…)

Ever wonder how online retailers like ebates.com are able to offer consumers cash back on online purchases through their site? The answer is affiliate marketing, a direct marketing tactic that offers purchasing incentives to consumers.

So, what is affiliate marketing? It is a service that uses one highly trafficked website to drive traffic to another. Affiliate networks earn commissions by driving traffic to a business’ website. A good example is Amazon.com, which uses affiliate partners to display Amazon.com advertisements, therefore driving increased traffic to Amazon.com. (more…)