Apple recently unveiled iAd, which is its new mobile advertising platform. Here are a few of iAd’s features and specs:

- Designed for Apple devices (iPhone, iPad, & iPod)

- Built into Apple’s OS

- An ad let’s you stay in the application while it’s still running

- Implements rich media

- Apple sells and hosts the ads

- 60% of Ad Revenues go to developers

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Ever wonder how online retailers like ebates.com are able to offer consumers cash back on online purchases through their site? The answer is affiliate marketing, a direct marketing tactic that offers purchasing incentives to consumers.

So, what is affiliate marketing? It is a service that uses one highly trafficked Web site to drive traffic to another. Affiliate networks earn commissions by driving traffic to a business’ Web site. A good example is Amazon.com, which uses affiliate partners to display Amazon.com advertisements, therefore driving increased traffic to Amazon.com. (more…)