Feb
12

Spice Up Your Digital Strategy: A Recipe for Mastering Your Digital Marketing Mix

February 12th, 2015 by

Spice Up Digital

As a leading digital marketing agency, a significant portion of our time is dedicated to developing digital marketing strategies for our clients. Given that we are at the beginning of 2015, this is a great time to revisit what it takes to develop a well thought-out strategy. 

First off, you should always start with goals. There is a tendency in many cases to go right to channel or platform...

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Feb
10

Top 3 Site Design Errors That Kill Organic Traffic

February 10th, 2015 by

SEO DeathWebsites are not meant to be static properties. Updates and redesigns that add useful new content and improve upon the user's experience on the site are vital to the health of any web property. Visitors are motivated to return to your page often to get new information and see what's changed...

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Feb
5

YouSnooze, YouLose: Why Marketers Can’t Afford to Skip on YouTube

February 5th, 2015 by

Snooze, You LoseVideo production and consumption is exploding, with over 100 hours of video uploaded every minute and over 6 billion hours of video watched every month. In fact, eMarketer reports that the US audience for digital video will surpass 200 million in 2015, making up almost two-thirds of the entire population...

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Feb
4

Boosting Your Brand Beyond Social

February 4th, 2015 by

Content SharingOver the last five to seven years, brands have hopped aboard the social media train. With hopes of gaining fans and followers, they jumped right in with little information about the measurements that truly mattered and the right approach for using it...

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Jan
22

3 Ways Brands Can Reach Customers During the Super Bowl

January 22nd, 2015 by

Super Bowl 2015

It’s no secret: The Super Bowl is the most-watched program on American television every single year. An estimated 112 million people tuned in for last year’s game between the Denver Broncos and the Seattle Seahawks, according to the International Business Times. For those who aren’t footballs fans—or whose teams didn’t make it...

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Jan
12

How Can Universities Get a Passing Grade on Their Marketing?

January 12th, 2015 by

Can universities earn a passing grade?It’s no secret that college-bound high-schoolers rely on digital media to find and compare universities. For this reason, it has never been more important for colleges to establish a strong online presence with plenty of digital resources. According to the New York Times, private colleges have had an especially hard time recruiting new students...

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Jan
9

Prioritizing the Patient Experience: 3 Ways Marketing Can Improve the Patient Experience

January 9th, 2015 by

Patient Experience Healthcare is a business, there’s no denying it. Hospitals and clinics need to generate leads and measure conversions just like any other industry. However, due to the personal nature of a doctor-patient relationship, healthcare marketers must approach their craft a little differently...

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Jan
8

Financial Marketing Must Evolve to Boost Growth

January 8th, 2015 by

Financial EvolutionThe technological advancements of the last decade have had far-reaching effects, including the way businesses reach their customers. If brands fail to keep up with the rise of digital channels, growth is going to decline and eventually, cease altogether. The financial industry has made...

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Dec
18

Five Social Media Habits to Leave Behind in 2015

December 18th, 2014 by

Social Habits to Ditch in 2015

If you’re hoping to boost your social presence in 2015, you might want to let some of your 2014 habits go and develop new ones for success in the New Year. Check out these five tips from Rise’s social media team to help you move forward in 2015...

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Dec
8

Is Display Advertising Still a Healthy Form of Marketing?

December 8th, 2014 by

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