Delivering an Incredible Customer Experience for Incredible Egg

April 20th, 2016 by

Creating an engaging and seamless customer experience is critical in any successful website development strategy. In addition to being aesthetically pleasing, a website needs to take into account a user’s needs and intents to deliver an optimized experience.

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The Future of Search Marketing: The 2016 Forrester Search Wave

April 14th, 2016 by

In March, Forrester released its latest Search Marketing Wave report, the first since 2012. From our experience and Forrester's insights, we've gathered a few areas of focus for a successful and scalable search strategy.

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5 Trends Companies Can’t Ignore on Social Media This Year

April 11th, 2016 by

What social media changes and trends should be on your radar this year? Here are our top five social media game changers to watch in 2016.

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Minute with a Marketer: ForSaleByOwner’s Lisa Edwards Shares How to Stay Competitive

April 7th, 2016 by

This month, we’re featuring Lisa Edwards, head of marketing at ForSaleByOwner. Lisa shares where marketing is headed, how companies can stay competitive in a constantly evolving landscape, and more.

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Delivering a Winning Customer Experience: Key Takeaways from IMLS | CX

April 6th, 2016 by

At Rise’s recent Internet Marketing Leadership Series event in New York, focused on customer experience, we heard from a number of marketing experts who shared their insights on building trust through customer-led experiences. Creating a digital experience that resonates with your audience is a challenging and rewarding process that’s akin to training for the digital marketing Olympics.

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Riser Spotlight

March 29th, 2016 by

This month, Risers shared details about their roles, how they work within their teams, and their favorite parts of working at Rise.

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What Makes a “Riser”? Insights from Our Talent Acquisition Team

March 24th, 2016 by

As a member of our talent acquisition team, my colleagues and I are often asked What’s the culture like at Rise? What type of candidate do you look for? or What makes someone successful at Rise? The answer to all of these can be addressed by one statement. We hire someone who’s a Riser.

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March Madness by the Numbers

March 17th, 2016 by

Millions of Americans will gather around their televisions, computer screens, and mobile devices to watch this year’s NCAA March Madness games. Check out this infographic to see just how much they’ll be streaming, the amounts they’ll be betting on their brackets, and other fast facts, historical spending stats, and trends around one of the biggest sports traditions of the year.

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Transforming Your Business Through Analytics: The Case for the Analytics AOR

March 16th, 2016 by

It is now very common to hear of AOR relationships specific to public relations, digital, and creative, or even more granular areas like media or user experience. Given that customers are more empowered than ever before and are leaving behind an incredible wealth of data, there’s another area where taking a centralized approach will prove important to a brand’s marketing success: analytics.

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The Importance of Personalization in the Evolving Customer Journey

March 14th, 2016 by

There’s no doubt that the skills marketers need to be successful have evolved. A few decades ago, marketers operated in a Don Draper fashion, measuring success strictly in terms of mass appeal. That’s evolved to strategies that focus on personalization and measure success not only by the number of eyes that see an ad or piece of content, but by the engagement it receives and the conversions it drives. 

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