Content that Converts Part 3: Measuring the Success of Data-Driven Content

October 14th, 2014 by

Measuring SuccessIn the past two weeks, I've covered the new weapons in the creative arsenal and effective digital content syndication in parts 1 and 2 of the  "Content That Converts" series. Now, in the final segment, we'll take a look at how to benchmark and measure the success of the content you've created and shared.

Content is king when it comes to marketing in the Digital Age, and quality, data-driven content doesn’t necessarily come cheap. As the saying goes, you get what you pay for, and businesses that want to make sure they’re getting just quality copies aren’t alone. Read on for three tips for measuring the success...


Content That Converts Part 2: Distributing Digital Content for Maximum Impact

October 10th, 2014 by

Digital Content DistributionLast week I introduced the topic of "Content That Converts" in Part 1 on the new creative weaponry in our arsenal. Read on to learn about the next step in successful content marketing: distribution.

The Digital Age has brought with it many conveniences of modern life, including the ability to distribute content on a global scale in a matter of nanoseconds. One problem with speedy distribution, though, is the fact that content expires nearly as fast as it’s shared. The Content Marketing Institute reminds readers that there are ways to make content live longer on the Web...


The Continuing Importance of Internet Yellow Pages

October 8th, 2014 by

Yellow PagesWhile Google My Business has getting most of the attention lately in the local SEO world, the original local listing, internet yellow pages (IYP), still plays an important role in the local landscape.  Even though traffic to IYPs has been on a steady decline for a few years, their influence in local rankings is critical...


Content Marketing World 2014 Beyond Storytelling: 5 Takeaways to Put Into Action

October 7th, 2014 by

Content Marketing WorldLast month, I had the opportunity to attend Content Marketing Institute’s Content Marketing World 2014 in Cleveland, Ohio, whose theme was “Beyond Storytelling.” The largest content marketing event on the planet did not disappoint, as I joined 2,600 attendees from over 50 countries. When you attend an event of this size, it’s always a challenge to...


2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

October 6th, 2014 by

Closed-Loop Marketing

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking a customer...


Creative That Converts Part 1: New Creative Weaponry

October 2nd, 2014 by

Creative Weaponry

I’m a Creative Director and I’ve got a dirty little secret.

For the past two years, I’ve been having an affair, cheating on my usual instinct to develop creative ideas from my gut in favor of something a little more risqué – data-driven creative.

Some creative types might see that as blasphemy...


Innovation on the Rise in Chicago

September 25th, 2014 by

Vote for RiseWe are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy...


Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

September 18th, 2014 by

Holiday Shopping with Product Listing AdsWith holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must for retailers, because they allow...


7 Digital Marketing Performance Boosters You Need To Be Investing In For 2015

September 12th, 2014 by

7 Digital Marketing Performance BoostersAnnual planning is well underway for many brands and no matter where you are in the development process, these seven key practices should be a big part of your 2015 strategy.  Click through below to see the tips aimed at helping you create marketing strategies that will boost your brand's performance in the coming year. 


4 Proven Ways to Gain Followers on Twitter

September 11th, 2014 by

Gathering Twitter Followers

What do Katy Perry, Justin Bieber and Barack Obama all have in common? According to Twitaholic, they all make up the list of the three most popular personalities on Twitter.

Topping the chart at number one is Perry with more than 56 million followers, and Obama falls in third place, after Bieber’s 54 million followers, with nearly 46 million. The ability to potentially access tens of millions of people with just a few simple keystrokes is an advantage of the Digital Age that businesses can’t...


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