Aug
27

Three Reasons to Vote Rise as Chicago’s Top Workplace for Digital Talent

August 27th, 2015 by

We’ve been selected as a finalist for the Digital Professional Institute’s “Top Workplace for Digital Talent” Award, and your support would mean a lot us.

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Aug
18

Rise Celebrates Its Annual Employee Appreciation Day

August 18th, 2015 by

Last month, Risers headed to the Chicago suburbs to spend a sunny day on the Fox River for a luau-themed annual employee appreciation day.

“Rise Day” is one of our favorite traditions at Rise Interactive, and we look forward to it all year. It’s a time to relax with colleagues, get to know one another outside of work, and enjoy each other’s company.

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Aug
13

Is Personalization the Right Play for Your Brand?

August 13th, 2015 by

2015 has shaped up to be the “Year of Personalization.” As marketers, it is a topic we cannot avoid at conferences or in the boardroom.

So what is all the hype about? 

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Aug
7

Minute with a Marketer: State Farm’s Advertising Director Shares Industry Insight

August 7th, 2015 by

This month, Edward Gold, advertising director at State Farm, is our featured marketer. In his role at one of the top insurers in the U.S., Gold manages all of the organization’s advertising initiatives. Below, Gold shares his marketing goals for 2015 and his thoughts on current industry issues.

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Jul
30

Take a Deep Dive into the Customer Journey: AMA Webinar with Rise’s Director of Marketing

July 30th, 2015 by

While most marketers have some idea of which investments are driving sales, it’s difficult to attribute the channel or partner that directly contributed to sales revenue.

Our director of marketing, Brad Messinger, co-presented a webinar with Todd Crawford of Impact Radius on understanding incremental sales and return on advertising spend. 

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Jul
16

3 Keys for Personalization Success (Gifographic)

July 16th, 2015 by

Recently, we shared steps for integrating personalization into your digital marketing strategy: collect, understand, activate, and measure. Now that you’re moving along the path to personalization, how can you be most successful? This gifographic shares three keys for personalization success.

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Jul
15

The Best and Brightest: What Makes Rise Interactive a Top Company to Work For?

July 15th, 2015 by

Rise Interactive is honored to be named to Chicago’s Best and Brightest Companies to Work For list for the second year in a row. The Best and Brightest program identifies and honors organizations that display a commitment to Human Resources and employee enrichment.

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Jul
6

Minute with a Marketer: PetSmart’s Director of Mobile Strategy Talks Personalization

July 6th, 2015 by

This month’s Minute with a Marketer features Anthony Kim, director of mobile strategy for PetSmart, the leading retailer of pet products and services in North America. Kim is responsible for developing the mobile customer experience and app strategy for PetSmart’s associates and consumers.

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Jul
2

The Report Editor Rises: What You Need to Know About Google AdWords’ Latest Tool

July 2nd, 2015 by

SEM advertisers love data. We slice and dice it every day to discover the insights that help us make better decisions about where, when, and how we spend our advertising dollars. And, for the most part, Google AdWords lets us do that. Over the next few months, Google is rolling out its brand new Report Editor in AdWords.

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Jun
17

Inside the Millennial Mind: Our Consumer Focus Group Tells All

June 17th, 2015 by

It's no surprise that millennials are one of the most coveted generations for marketers. Gen Y (defined as those born between 1980 and 1999) represents more than a quarter of the U.S. population and boasts a total annual buying power of $200 billion.

Recently, Rise sat down with a panel of millennials at our Internet Marketing Leadership Series (IMLS) | Media event in Chicago. The panelists spanned from age 21 to 30, and while not a statistically significant sample size, they shared useful insights into how they interact with brands.

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