Viral Marketing is an essential practice in business—especially for ecommerce companies who depend heavily on word-of-mouth advertising to increase their market share. The potential of viral marketing has been increasing rapidly, due to the growing amount of people who are actively engaged in social media practices. The technological improvements for our growing online economy have made it incredibly easy for companies to showcase their “uniqueness” through sharing and connecting via social media. (more…)

Crafting a digital marketing strategy for your company’s upcoming campaigns can be a daunting task without the right direction. The great campaigns are the ones which have essentially no end—companies which go a step further to incorporate compelling messaging, unique concepts and distinctive visuals to connect with and create a lasting impression on their audience. (more…)

It’s no surprise that each year, the amount of individuals who participate in the hunt for gifts during Thanksgiving Day, Black Friday and Cyber Monday seems to be increasing at a significant rate; this year, however, shoppers went a step beyond that and set new online shopping records.

(more…)

The next time you go to the mall, take a look around.  Notice anything?  Yes, Christmas decorations are out ridiculously early, but that’s not what I’m talking about.

Look at the people.  What do you notice about them?  How many of them are there by themselves?  Sure, there may be a few, but I’m guessing the vast majority are there with a friend or a family member.  Why do you think that is? (more…)

The holiday season is upon us and with it, lots of opportunity for increased traffic, visits, clicks and conversions.  In the world of ecommerce, it’s not just about the goods you have to offer or the free shipping that comes with every purchase (although that is a good idea around the holidays).  This is an important time not only to give and receive cheer, but also to employ some SEO to take advantage of the shopping spree many are about to embark on.  In an effort to spread some holiday joy, here are 10 tips on how to optimize your website and business for the holidays. (more…)

Lately, we have had a couple of clients come to us who are interested in running deals on Groupon or Google Offers. The trendiness of these coupon deal sites has been growing exponentially as people take advantage of the deal to be had, but the effects of these offers has not been fully examined. (more…)

If you want to enhance the conversion rates for your Display Advertising initiative, an excellent means to do so is to take advantage of the remarketing or behavioral targeting technology that most advertising networks are offering.  Essentially, this feature allows advertisers to serve impressions to Internet users who have already expressed an interest in your product or service.  In most cases the click through and conversion rates for impressions served to remarketing targets will be significantly more than those served to less qualified users. (more…)

For some time, brick and mortar stores have complained about the fact that they have to pay sales tax while online retailers are released from this requirement, placing the burden on the purchaser to disclose their online purchase and pay the relevant sales tax, which many (if not most) purchasers don’t bother doing.  Bottom line – the cost for products from online-only (or out-of-state) retailers is less than brick and mortar stores.  Considering this advantage, many offline retailers are lobbying to change the current tax system. (more…)

Dayparting (as it relates to Paid Search) is a fairly simple concept, but one many companies have failed to utilize.  Simply, dayparting is the act of limiting or suspending part of your PPC program during certain periods (and running more advertising during your peak periods).  Today I will answer two main questions:

1. Who should be using dayparting (and why)?

2. How do I determine my peak periods? (more…)

Black Friday and Cyber Monday have become two of the most common phrases used during the holiday shopping season. Black Friday refers to the Friday after Thanksgiving, when stores offer unusual discounts, including so-called “doorbusters” that encourage shoppers to wait hours prior to the opening of stores. Cyber Monday, on the other hand, is the marketing term for the following Monday, when significant discounts are offered to persuade shoppers to shop online. The year-over-year trends for both shopping days point to some interesting changes. (more…)