Social media marketing is a vast and complicated concept. I, like many from my generation, have a variety of social platforms listed under the “Skills” section of my resume -- this of course means that we spend more time using them than doing actual work, and must thusly qualify as some level of proficient -- and yet, “Social Media Expert” is an increasingly hard sell. It seems like every month one of the pre-existing outlets implements a paradigm shifting update, and every year there’s a new hot social app or site; anyone who claims unilateral expertise is a liar.READ MORE
The Internet, especially in the past decade, has become a powerful tool for maximizing brand reach, regardless of a business’s size. And yet, the more things change, the more they stay the same: Though any business, micro-sized to multinational, can now present its brand to...READ MORE
Chicken Little has dusted off his bullhorn, strapped on his helmet and sandwich board, and is roaming the streets.
As I’m sure most people have heard, Google has decided to usher in the paid advertising ‘Not Provided’ apocalypse. On Wednesday, April 9th Google announced a secure search update that will result in queries being removed from the referrer URLs of ad clicks...READ MORE
It’s an SEO’s worse nightmare: You log in to Google Analytics to find traffic for a flagship site has completely fallen off. Dashing off to Webmaster tools, you see all its pages are ranking in the nosebleed section of search results. And, worst of all, not only is no one visiting your site, clicking your ads, inquiring about a quote or ordering widgets...READ MORE
Although you’re responsible for creating online forms, you’re also likely a user. And this means you know exactly what it feels like to be asked for buckets of information when filling out what should be a simple form. The form demands your name, address, phone number, date of birth and name of your firstborn...READ MORE
April Fools’ Day has become to pranks what the Super Bowl is to commercials—an opportunity for companies to have a bit of fun playing off of the humor and absurdities of popular culture. There were a ton of great pranks and jokes in 2013, sometimes at the expense...READ MORE
Are you responsible for leading the marketing strategy for your hospital in 2014? If so, there’s been a shift in how your customers are seeking heath information. This dramatically affects what you should be offering, from a marketing perspective, and how you’re getting in front of your audience.
In fact, over the past year, there’s been an increasing dependence on...READ MORE
In February Google made its Google Shopping Campaign available world-wide. What is Google Shopping Campaign? It is an alternative, more retail-centric approach to managing your PLAs. Rather than relying on auto-targets assigned in Merchant Center to group and manage your PLA listings, Google Shopping Campaign allow you to see, group and manage your product listings right in the AdWords interface...READ MORE
A few decades ago, marketing channels were limited – but with the explosion of the Internet, social media and digital marketing, the landscape has completely changed. In 2014, marketing teams are expected to spend $135 billion dollars on new digital marketing collateral alone, according to Social Media Today. In addition, revenues...READ MORE
While standing in your store, a customer is thinking about purchasing your product. However, before making the final decision, they decide to take one last step: do a bit more research on their smartphone. In seconds, they can view dozens of product reviews and competitor pricing, some of which is lower...READ MORE