Let’s take a second and try and look at the internet from the search engines’ point of view. Why do the search engines provide us with this invaluable service of allowing us to search the internet? The answer, not surprisingly, is money. The more users that a search engine has, the more potential they have to make money. But how, and what does this have to do with search engine optimization?

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The ultimate goal of global Internet marketing is to deliver the best site to the user, with the most appropriate marketing message for the particular audience.  This involves being able to determine the appropriate language and deliver the best possible user interface while trying to take the users location into account.  Meanwhile, there are a host of search engine optimization factors to take into account when developing a Global SEO strategy. In this blog post we discuss the impact of web hosting decisions and the importance of idomatic keyword research when developing an International SEO campaign.

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Note: This post is the first in a series about how to optimize for a global internet marketing campaign.

One of the great benefits of the Internet as a commercial platform is that it has worldwide reach.  Artisans in India can sell their goods in London.  Firms in Mumbai can create successful businesses selling services to customers in Chicago.  Resorts in Costa Rica can book reservations from travelers in Toronto.  The web has clearly become a democratizing economic medium for businesses the world over.

So what does a company with global reach need to consider when it comes to global digital marketing?
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