Crafting a digital marketing strategy for your company’s upcoming campaigns can be a daunting task without the right direction. The great campaigns are the ones which have essentially no end—companies which go a step further to incorporate compelling messaging, unique concepts and distinctive visuals to connect with and create a lasting impression on their audience. (more…)

Going “viral”—what does that mean exactly? The definition, according to Google, states that viral is “an image, video, advertisement, etc. that is circulated rapidly on the Internet.” It’s amazing to think that content could be so compelling—that people all over the world could recognize a name, a video or a tune that has been organically shared with friends, family and followers across the internet. (more…)

Imagine being surrounded by thousands of Search industry professionals, all focused around one key objective: discovering the latest and greatest tips and techniques to overcome the ever-changing world of Search. This is the reality of attending a Search Engine Strategies Conference. (more…)

In late June, Google launched their “Facebook killer,” Google+, to great fanfare.  People were legitimately excited for this alternative social network that would improve upon all the things Facebook couldn’t or wouldn’t do.  Social media pundits and commentators wrote hundreds of articles about why Google+ would beat Facebook (and yes, I’m willing to admit I was wrong).  Within one month, g+ reached over 20 million registered users and became the fastest growing website of all time—and that was all in an invite-only beta mode! (more…)

Stolen or copied content can be a problem when it comes to your website’s search engine optimization. Recently we learned that our Omniture vs. Google Analytics blog post was copied and translated into Japanese. This made us ask what the ramifications of our stolen content could have to our site.

(more…)

Let’s take a second and try and look at the internet from the search engines’ point of view. Why do the search engines provide us with this invaluable service of allowing us to search the internet? The answer, not surprisingly, is money. The more users that a search engine has, the more potential they have to make money. But how, and what does this have to do with search engine optimization?

(more…)

The ultimate goal of global Internet marketing is to deliver the best site to the user, with the most appropriate marketing message for the particular audience.  This involves being able to determine the appropriate language and deliver the best possible user interface while trying to take the users location into account.  Meanwhile, there are a host of search engine optimization factors to take into account when developing a Global SEO strategy. In this blog post we discuss the impact of web hosting decisions and the importance of idomatic keyword research when developing an International SEO campaign.

(more…)

Note: This post is the first in a series about how to optimize for a global internet marketing campaign.

One of the great benefits of the Internet as a commercial platform is that it has worldwide reach.  Artisans in India can sell their goods in London.  Firms in Mumbai can create successful businesses selling services to customers in Chicago.  Resorts in Costa Rica can book reservations from travelers in Toronto.  The web has clearly become a democratizing economic medium for businesses the world over.

So what does a company with global reach need to consider when it comes to global digital marketing?
(more…)