Aug
27

2 Essential B2B Lead-Generation Tactics

August 27th, 2014 by

B2B Lead Generation In the world of B2B marketing, the sales lead is everything. It’s what drives marketers to try different types of rhetoric, experiment with social media and, ultimately, develop new ways to reach potential...

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Aug
22

3 Tips for Marketing to College Students

August 22nd, 2014 by

College StudentsShort on cash, busy with work and occupied by the highs of their formative years, college students aren’t exactly the easiest group to attract. For many businesses, though, these young adults compose the bulk of their customer base, but how have they been so successful at captivating the 18- to 30-year-old demographic...

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Aug
20

3 Benefits of Personalizing Your Marketing Efforts

August 20th, 2014 by

Personalized MarketingHave you ever visited a business and been absolutely swept off your feet? Maybe the salespeople went out of their way to open the door, called you by name, or remembered your usual order. Whatever the case, personalized service leaves a lasting impact that...

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Aug
14

2014 Back-to-School: How to Prepare Your Campaigns

August 14th, 2014 by

Though summer’s still in full swing, savvy parents have already started their back-to-school shopping. It’s only the beginning of August, but approximately half of parents have already begun purchasing school supplies, clothes and other products to prepare their young ones for class.

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Aug
8

3 Local SEO Strategies No Business Should Overlook

August 8th, 2014 by

Local SearchIt’s no secret: Showing up at the top of Google’s local listings and “map pack” can be more lucrative than first-page organic ranks. In fact, these results display above organic results on mobile devices, and since 56 percent of people on earth now own a...

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Aug
6

4 Best Practices for Improving Email Deliverability

August 6th, 2014 by

DeliverabilityIt’s a marketer’s worst nightmare: After spending days—or even weeks—developing the perfect email template and compiling a list of contacts, the messages automatically divert to the “Spam” folder. The unfortunate fact is, Gmail and other popular platforms often label authentic emails as spam, even ones that are...

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Jul
31

One-Minute Explanation of Twitter’s Analytics Revamp

July 31st, 2014 by

Twitter AnalyticsTwitter recently revamped its free analytics data for verified users, Twitter Card publishers and advertisers. The goal is simple: to provide users with the information they need to optimize the benefits they reap from using Twitter...

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Jul
29

The Value of Personalization - A Recap of IMLS NYC

July 29th, 2014 by

Jon Morris speaking at IMLS Mad Men to Math MenThe day concluded with a keynote from Rise’s CEO and Founder, Jon Morris, (@JonBMorris). Morris took us through the value of personalization – delivering better customer experiences and building stronger brand loyalty and lifetime value.

We just wrapped up our July 2014 Internet Marketing Leadership Series in NYC at the sleek Apella event space at Alexandria Center, overlooking the East River. 

Rise Interactive hosts the event series, where industry leaders gather to discuss strategies and challenges related to the most critical digital marketing and analytics topics. 

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Jul
18

Big Data, Bigger Answers at IMLS.

July 18th, 2014 by

Internet Marketing Leadership Series

The Internet Marketing Leadership Series (IMLS) is back in New York City next Thursday, July 24th. At IMLS: Mad Men to Math Men Part III, attendees will learn about personalization and... READ MORE

Jul
8

Ushering in the “Age of the Influencer”

July 8th, 2014 by

InfluencerEverywhere you turn today in the marketing world you’re beaten over the head with the adamant belief that we’re in the “age of the customer.” Marketing leaders argue that brands should tailor experiences to customer needs and advocate 1:1 interactions with consumers on social media and in person. But what do you do when...

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