Super Bowl 50: Advertisers Face Off

February 5th, 2016 by

As marketers, the Super Bowl is one of the most anticipated events of the year. While many brands are releasing their Super Bowl ads in advance of the game, the rush of real-time marketing and the big “reveal” from brands that have only provided pre-game teasers still makes the night for many of us (or at least comes in a close second, depending on your team!).Here are six key trends to keep on your radar as you watch Sunday's game. 

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Minute with a Marketer: Univision’s VP, Audience Development Shares the Importance of the Right Data

February 2nd, 2016 by

In this edition of Minute with a Marketer, we talk with Greg Weinstein, Vice President of Audience Development at Univision Communications Inc. (UCI).

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The Meaning Behind an Internship at Rise Interactive

January 20th, 2016 by

At Rise Interactive, interns are an integral part of our teams. Each summer, we welcome an exceptional group of interns to the agency to work on client projects, collaborate with colleagues, and build relationships with senior leadership, while being integrated into our company culture.

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Rise’s 2016 Marketing Predictions

January 15th, 2016 by

The marketing landscape is fast-paced and constantly changing. As we begin 2016, a few Rise leaders from across the organization share their predictions for where digital marketing will go in 2016, as well as what marketers should be considering to stay ahead of the competition. 

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Understanding Your Level of Analytics Maturity

January 14th, 2016 by

As you start working toward your 2016 goals, it is a perfect time to evaluate how you will use data and analytics in the new year. The best way to get started? Pinpoint where your organization falls within the analytics maturity model.

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10 Digital Marketing Tips for the New Year

January 7th, 2016 by

A new year means a refreshed digital strategy. In 2015, we shared insight and recommendations on a number of topics from amping up your digital strategy and personalization tactics, to ensuring you are on the right track with analytics. Check out our top digital marketing tips from 2015, essential to helping you work smarter and more efficiently in the new year.

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Rise Roundup: Around the Web in December

January 4th, 2016 by

In our final web roundup for 2015, we cover what’s most important for boosting your SEO, Facebook’s new business tools, what to expect in 2016, and more.

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Riser Spotlight

December 29th, 2015 by

Over the past month, we’ve heard from Risers on our client services, account management and innovation teams about their roles and experiences working at Rise. From their 2016 goals to what motivates them, these Risers had quite a bit to share.

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Deck Your Holiday Sales with Digital Strategy

December 22nd, 2015 by

The revenue that holiday shoppers generate often makes or breaks the success of a company's year. While the opportunity to affect your 2015 holiday strategy is nearing a close, the slides below review the most important trends of previous years and how you can use them to strengthen your digital marketing strategy for 2016.

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Q&A with a Personalization Expert: Personalization Best Practices, Misconceptions, and Challenges

December 17th, 2015 by

Erik Severinghaus, founder of the personalization platform SimpleRelevance and VP of personalization at Rise, shares his perspective on personalization, misconceptions about creating individualized messages, and best practices for reaching digital marketing goals. 

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