The Marriage of TV Advertising and Search Engine Marketing

February 10th, 2016 by

This time of year, major brands tend to focus on how they can reach consumers through high-budget television commercials. With the Super Bowl and its emphasis on TV behind us, it’s time to think about how marketers can make their TV campaigns even more impactful, whether or not it’s football season.

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Digital Marketing Love Notes

February 8th, 2016 by

According to the National Retail Federation, the average person celebrating Valentine’s Day this year is projected to spend $142.31 on treats for their loved ones, nearly $10 more than last year’s $133.91. This means your digital marketing campaigns have an even better shot at a perfect match… with your customers. 

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Super Bowl 50: Advertisers Face Off

February 5th, 2016 by

As marketers, the Super Bowl is one of the most anticipated events of the year. Here are six key trends to keep on your radar as you watch Sunday's game. 

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Minute with a Marketer: Univision’s VP, Audience Development Shares the Importance of the Right Data

February 2nd, 2016 by

In this edition of Minute with a Marketer, we talk with Greg Weinstein, Vice President of Audience Development at Univision Communications Inc. (UCI).

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Rise Roundup: Around the Web in January

January 29th, 2016 by

Happy 2016! Our Roundup from the first month of the year shares news about big changes at Twitter, the importance of interactive content, and where marketers are spending their money this year.

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The Meaning Behind an Internship at Rise Interactive

January 20th, 2016 by

At Rise Interactive, interns are an integral part of our teams. Each summer, we welcome an exceptional group of interns to the agency to work on client projects, collaborate with colleagues, and build relationships with senior leadership, while being integrated into our company culture.

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Rise’s 2016 Marketing Predictions

January 15th, 2016 by

The marketing landscape is fast-paced and constantly changing. As we begin 2016, a few Rise leaders from across the organization share their predictions for where digital marketing will go in 2016, as well as what marketers should be considering to stay ahead of the competition. 

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Understanding Your Level of Analytics Maturity

January 14th, 2016 by

As you start working toward your 2016 goals, it is a perfect time to evaluate how you will use data and analytics in the new year. The best way to get started? Pinpoint where your organization falls within the analytics maturity model.

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10 Digital Marketing Tips for the New Year

January 7th, 2016 by

A new year means a refreshed digital strategy. In 2015, we shared insight and recommendations on a number of topics from amping up your digital strategy and personalization tactics, to ensuring you are on the right track with analytics. Check out our top digital marketing tips from 2015, essential to helping you work smarter and more efficiently in the new year.

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Rise Roundup: Around the Web in December

January 4th, 2016 by

In our final web roundup for 2015, we cover what’s most important for boosting your SEO, Facebook’s new business tools, what to expect in 2016, and more.

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