Oct
29

10 Essential Ingredients For a Content Marketing Strategy That Converts

October 29th, 2014 by

10 Essential Ingredients

80 senior level digital marketers gathered in New York this month for the Internet Marketing Leadership Series Content That Converts event. We took advantage of the great opportunity offered by the gathering to take a glimpse into how these experienced marketers develop their recipe for success. They shared the top 10 ingredients vital for cooking up a content marketing strategy...

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Oct
23

Chicago Makes a Name for Itself at ICIC’s Inner City 100 Awards

October 23rd, 2014 by

ICIC AwardAt Rise, we strive for excellence and pride ourselves in delivering remarkable experiences and superior results for our clients. Under the leadership of Jon Morris, Rise has seen inspiring growth. Strong business sense combined with our focus on leveraging data to help brands make smarter marketing investments has helped us to cultivate a rapidly growing...

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Oct
14

Content that Converts Part 3: Measuring the Success of Data-Driven Content

October 14th, 2014 by

Measuring SuccessIn the past two weeks, I've covered the new weapons in the creative arsenal and effective digital content syndication in parts 1 and 2 of the  "Content That Converts" series. Now, in the final segment, we'll take a look at how to benchmark and measure the success of the content you've created and shared.

Content is king when it comes to marketing in the Digital Age, and quality, data-driven content doesn’t necessarily come cheap. As the saying goes, you get what you pay for, and businesses that want to make sure they’re getting just quality copies aren’t alone. Read on for three tips for measuring the success...

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Oct
10

Content That Converts Part 2: Distributing Digital Content for Maximum Impact

October 10th, 2014 by

Digital Content DistributionLast week I introduced the topic of "Content That Converts" in Part 1 on the new creative weaponry in our arsenal. Read on to learn about the next step in successful content marketing: distribution.

The Digital Age has brought with it many conveniences of modern life, including the ability to distribute content on a global scale in a matter of nanoseconds. One problem with speedy distribution, though, is the fact that content expires nearly as fast as it’s shared. The Content Marketing Institute reminds readers that there are ways to make content live longer on the Web...

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Oct
8

The Continuing Importance of Internet Yellow Pages

October 8th, 2014 by

Yellow PagesWhile Google My Business has getting most of the attention lately in the local SEO world, the original local listing, internet yellow pages (IYP), still plays an important role in the local landscape.  Even though traffic to IYPs has been on a steady decline for a few years, their influence in local rankings is critical...

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Oct
7

Content Marketing World 2014 Beyond Storytelling: 5 Takeaways to Put Into Action

October 7th, 2014 by

Content Marketing WorldLast month, I had the opportunity to attend Content Marketing Institute’s Content Marketing World 2014 in Cleveland, Ohio, whose theme was “Beyond Storytelling.” The largest content marketing event on the planet did not disappoint, as I joined 2,600 attendees from over 50 countries. When you attend an event of this size, it’s always a challenge to...

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Oct
6

2 Reasons Closed-Loop Marketing is Essential for Modern Marketers

October 6th, 2014 by

Closed-Loop Marketing

Closed-loop marketing offers a business the opportunity to grow sales within its existing customer base. The concept involves gathering information about consumer behaviors before, during and after a purchase, all the way until they return to your site or business, thus “closing-the-loop.” Tracking a customer...

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Oct
2

Creative That Converts Part 1: New Creative Weaponry

October 2nd, 2014 by

Creative Weaponry

I’m a Creative Director and I’ve got a dirty little secret.

For the past two years, I’ve been having an affair, cheating on my usual instinct to develop creative ideas from my gut in favor of something a little more risqué – data-driven creative.

Some creative types might see that as blasphemy...

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Sep
25

Innovation on the Rise in Chicago

September 25th, 2014 by

Vote for RiseWe are proud and excited to say that out of an astounding 552 nominees, Rise Interactive has been selected as one of the Top 100 Finalists still in the running for the 13th annual Chicago Innovation Awards for its Interactive Investment Management (IIM) philosophy...

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Sep
18

Incorporate Product Listing Ads into Holiday Shopping Ad Campaigns

September 18th, 2014 by

Holiday Shopping with Product Listing AdsWith holiday shopping season right around the corner, it is definitely time to seriously start finalizing the particulars of the campaigns that will be running leading up to an during this essential time for many retailers.   As part of your plan, Product Listing Ads (PLA’s) are definitely a must for retailers, because they allow...

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