A London-based new media marketing agency, has recently announced the launch of proprietary technology that enables marketers to track conversions and manage their advertising campaigns on Facebook. After receiving access to Facebook’s advertising platform, 77Agency worked alongside the social media giant to provide the new offering which adds another layer of value to one of the leading social networking sites. (more…)

When the economy took a turn for the worst in Q4 of last year, I was faced with determining how to best manage the agency during the turbulent times. Instead of only relying on a qualitative strategy to ensure the agency remained strong, my main objective was to develop a measurable formula for success—a formula that would define the incoming revenue Rise Interactive could expect. (more…)

There has been a swarm of articles and blog posts in the last 24 hours discussing the deal reached between Yahoo and Microsoft.  With yesterday’s signing, the landscape of SEO and paid search will be dramatically changing.

What the Deal Entails
The 10-year agreement gives Microsoft control over Yahoo! Search while Yahoo will now focus on promoting the other aspects of its properties (e-mail, messenger, games and puzzles, news, etc).  Yahoo’s site will continue functioning as it currently does, but once the deal is finalized, Bing will power the search on Yahoo.com. The agreement gives Microsoft exclusive rights to Yahoo!’s search technologies and the rights to integrate those technologies into their existing platform. Additionally, Microsoft’s Bing will exclusively provide paid and organic search on Yahoo! Web sites. (more…)

Many debate the most important element to running a successful business. Some place high importance on profitability, while others view customer retention and quality customer service as having more of an impact.  As CEO of Rise Interactive, it is my belief that while these and many other elements are crucial to running a successful company, the core of operating a successful business lies in trust. While I recognize that this isn’t an earth-shattering concept, if a company is not built upon trust it can quickly unravel. (more…)