Webinar to Focus on Search Engine Marketing for eCommerce Retailers

Rise Interactive, and Lyons Consulting Group will be joining forces in a one hour webinar on March 17 titled “Just in Time Paid Search: Cutting Edge Secrets for Engaging—and Converting—Savvy Shoppers.” The two companies recently announced the launch of an alliance with the goal of providing eCommerce retailers with a cutting edge service that uses real time competitive intelligence and inventory management to cut paid search cost. This service is designed to attract and convert savvy Internet shoppers – shoppers who are using the web to research and compare products prior to making purchases. (more…)

2010 will be a very interesting year in the search space, both in the natural and pay per click markets.  As Bing attempts to gain more traction and Yahoo concentrates on maximizing its product offerings, Google continues to release updates to its search engine asserting their progressive approach. (more…)

Emarketer.com recently posted an article that included the below table listing the performance metrics Senior Marketing managers are most interested in per a survey.

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As Internet marketers, our number one objective is to utilize online marketing to boost company revenue by means of increasing sales. If you are like most marketers, you are spending money across a variety of online channels to generate conversions. So, knowing it is our responsibility to generate revenue via these channels, it is also safe to assume that most advertisers know their cost-per-acquisition (CPA) threshold, or how much they are willing to spend in order to have a potential customer submit a form, purchase a product/service, or complete whatever action they have deemed necessary to achieve their objective. After all, knowing this number ensures we can effectively allocate and measure marketing dollars and therefore prove an initiative’s value to company leadership. (more…)

2009 was, by most accounts, a year of severe business challenges and adjustments. Through that however have come significant shifts in business and consumer preferences, practices and technology that will continue to impact marketing trends in 2010. (more…)

It is no secret that e-mail marketing is an excellent means of directly reaching your target audience. If e-mails are created, segmented and deployed properly, your company can obtain conversions, while generating a high ROI. What many don’t know is how to establish an e-mail marketing strategy that will ensure your efforts are successful. By consistently deploying branded e-mail campaigns to your target audience—be it your internal list of contacts, a third party list or both—you have the opportunity to enhance your customer and/or partner relationships, build your brand and increase leads and revenue. (more…)

A London-based new media marketing agency, has recently announced the launch of proprietary technology that enables marketers to track conversions and manage their advertising campaigns on Facebook. After receiving access to Facebook’s advertising platform, 77Agency worked alongside the social media giant to provide the new offering which adds another layer of value to one of the leading social networking sites. (more…)

Google custom search is a Google application that allows you to create a customized search engine for your own Web site.  In celebration of the feature’s one year anniversary, Google has added several new features to its Custom Search application—Custom Search Themes, Structured Custom Search and Custom Search Wikipedia skin—creating new SEO opportunities for Web masters. (more…)

There has been some recent pushback in the blogosphere regarding Google’s universal search, which returns results to queries beyond simple Web sites – including videos, images, maps and local business listings. What’s all the buzz about? Google real estate is becoming increasingly more crowded as the search giant continues to expand monetization opportunities and it is causing some marketers frustration. (more…)

The beauty of Internet marketing is how measurable the ROI is.  That being said, it’s surprising how many Internet marketing campaigns are run without clearly defined goals and a means of measuring performance to reach those objectives in place.  Simply driving traffic to a site’s homepage and utilizing the increase in Web site visits is not an effective measure of an Internet marketing campaign.  One must define conversion goals (e.g., form submission, newsletter sign-up, or product purchase) and measure the success of the campaign based on the volume of visitors that complete the pre-defined actions. (more…)